Leo Burnett Sydney
Mon, 09 Jul 2018 09:22:57 GMT
Canon Australia’s ‘Bring Your Curiosity’ campaign is based on new research that shows the vast majority of Australians believe being curious is crucial for our mental health and wellbeing. A study released by Canon Australia probing the state of curiosity across the country has found that two thirds agree the nation doesn’t recognise or reward curiosity enough.
Encouraging Australians to put more of their authentic selves into the world, Canon together with Leo Burnett set out to prove and celebrate the power of curiosity. To do this, they found three self-confessed ‘uncurious’ individuals and sent them on an adventure beyond their comfort zones.
Read more about Peter’s adventure in Ethiopia here.
Check out Irene's journey here.
Stories of the final traveller will be rolled out soon. Stay tuned to bringyourcuriosity.com.au.
Genres: People, Storytelling
Categories: Cameras, Consumer ElectronicsLeo Burnett Sydney, Mon, 09 Jul 2018 09:22:57 GMT