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Canon & Joseph Gordon-Levitt’s HITRECORD Debuts Hybrid Work System 'AMLOS'

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Working with FCB, Activate My Line of Sight is a virtual, real time writer's room at CES

Canon & Joseph Gordon-Levitt’s HITRECORD Debuts Hybrid Work System 'AMLOS'

Canon — in partnership with FCB and its experiential practice FCBX — are teaming up with actor, producer and HITRECORD founder Joseph Gordon-Levitt to debut Canon’s latest hybrid work system AMLOS (Activate My Line of Sight) via a virtual, real-time writers’ room at CES. Over the next three days, Gordon-Levitt and the HITRECORD team will participate virtually and use the AMLOS system to brainstorm film concepts, create characters and develop storyboards, resulting in an animated short film to be produced and released in the weeks following the trade show. 

Canon and HITRECORD are inviting everyone into The Writers’ Room to be an active part of the creative process. CES attendees can sign up to join 'in person' or virtually here.

“2021 was a year of defining the new normal for work and personal interaction. As a company focused on innovation, we, too, had to transform our business model and integrate new technologies that befit the world of today and tomorrow on a collective level,” said Kazuto Ogawa, president and CEO, Canon USA, Inc. “Inspired by collaboration, we are poised to usher in new solutions that focus on helping people, cultures and the world connect and thrive now and into the future, and we are proud to showcase them at this year’s CES 2022.”

“Never have we depended more on technology to connect with our loved ones, friends and co-workers than in the last year and a half,” said Kim DeNapoli, EVP, head of FCBX. “So, it is a natural reflex for tech brands to lean into that at this year’s CES, and to bring forward innovations that help us feel closer together.”

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FCB Chicago, Wed, 05 Jan 2022 17:47:38 GMT