CanO Water Appoints 10 Days as Creative Agency

Canned water brand CanO Water announces 10 Days as its creative agency after a competitive pitch. With the canned water category on the rise, (IRI data for 2022 shows that it has grown by 52% compared to pre-Covid levels), CanO are investing in creativity to drive brand growth.

The first brand to put water in a can, CanO Water was founded by three friends after witnessing extreme plastic pollution firsthand. Spurred on to tackle this issue, CanO Water’s infinitely recyclable and resealable aluminium cans provide a practical, sustainable solution.

Over the four month long pitch process involving London’s top agencies, 10 Days stood out to CanO Water for its reactive and disruptive approach to creativity, offering out of the box ideas that elevate marketing to the next level. Having previously worked on campaigns for sustainability-focused brands such as Fussy and Wherefrom, 10 Days has a track record of effective and entertaining marketing for those with a green ethos.

Having won the pitch, 10 Days will now be helping the brand promote its sustainable vision, encouraging people to become the best version of themselves by choosing better for the planet. To further the cause, 10 Days will be developing CanO Water’s multimedia ‘Don’t Bottle It’ campaign, providing creative, production, and strategic services.

George White, co-founder at 10 Days, comments, “CanO Water is the perfect match for 10 Days - ambitious, innovative and ready to push boundaries. We share its disruptive spirit, and with so much opportunity for brand growth we cannot wait to shake up the UK water category.”  

Josh White, co-founder at Cano Water, adds, “We absolutely love the way 10 Days dreams up ideas that defy norms at such speed. It’s the perfect fit for a brand like CanO Water, which promotes a sustainable, healthy energy in a premium and entertaining way. We’re really excited to create some amazing campaigns together.”