The Institute Of Advertising Practitioners In Ireland
Fri, 17 Apr 2020 15:11:37 GMT
IAPI have announced the Cannes Young Lions teams representing Ireland for 2020/2021. 14 of Ireland’s most creative young stars who will go on to compete in June 2021 on an international stage against teams from all over the world in the Design, Digital, Film, Media, PR, Print and Young Marketers categories.
2020 saw a significant increase in entries for the Cannes Young Lions competition with over 118 teams taking part compared with 105 in 2019. Entrants were given a 48-hour period to deliver a standout creative campaign for one of three charities including VOICE Ireland, CyberSafeIreland and A Lust for Life.
IAPI would like to thank everyone who took part in the competition this year. The circumstances of the presentations were a little bit different and IAPI appreciate the time and effort put in by all entrants to present via Zoom.
Speaking on the announcement Charley Stoney, CEO IAPI said: “We’ve been bowled over by the incredible creativity from our young talent and we’re so grateful to everybody – both the Young Lions and the judges for their positivity and flexibility in these difficult times. This year’s charity partners are set to benefit from some amazing campaigns and we’re confident that these best in class campaigns will deliver significant results for them.”
Congratulations to the seven selected teams. IAPI will be arranging an online alternative to the #CYLIreland Winner's Showcase event and look forward to showing you the winning teams’ concepts.
The competition is sponsored by Core, Choose Radio, Facebook, Independent News & Media (INM), Public Relations Institute (PRII)/Public Relations Consultants Association (PRCA), Pull the Trigger, Sky and Smurfit Kappa.
Sacha Noyes, junior planner, Boys + Girls
Jessie DeBoe, art director, Boys + Girls
"This was a very strong campaign idea and there is huge potential for scalability in it. If tested in Ireland it could become a concept that goes much further globally and be used for a variety of issues. Its strength is in its optimism and that can be very galvanising for a movement." Ciara Harrison, Facebook
Raphael Silva, interactive designer, JWT Folk
Rafael Ferla, art director, JWT Folk
"Assessing the design work produced for Cannes Young Lions alongside the accompanying presentations of the candidates was an enjoyable and engaging experience, and whilst there were a number of well thought out and impressive presentations from the shortlisted candidates the winning entry for me clearly stood out as an excellent creative solution that answered the clients brief in a unique and highly considered way. The chosen project showed how refinement of concept to the presentation of a single outstanding design solution justified its selection as the well-deserved winning entry." Rossi McAuley, president, ICAD
Orna Clarke, senior account executive, Murray
Lughan Deane, consultant, Murray
"The team took a twin-track, intergenerational approach, addressing the concerns of parents and millennials. For the older generation, the campaign prompted them to re-think why so much unnecessary plastic was used to wrap vegetables and fruits and, for the younger generation, they tapped into existing interest in and commitment to the future of the planet. The winning campaign was research and information-led and the call to action, different for each target stakeholder group, was designed to resonate with their pre-existing concerns and capacity for behaviour change." Martina Byrne, chief executive, PRII/PRCA
Oisin Hayes, marketing communications executive, Fáilte Ireland
Aoife Bolger, marketing communications executive, Fáilte Ireland
"Strategic thinking was spot on and using tree planting as a way of reconnecting as a family and in the broader context, reconnecting with the planet, was an effective and current creative vehicle." Meadhbh Quinn, strategic marketing consultant
Georgia Stevenson, producer, BBDO Dublin
Sinead Farrelly, producer, BBDO Dublin
“It was a close call between several of the entered films, with many of them really showing great insight to the issue and how to address those issues creatively. “It’s Grand” stood out as it was a very simple idea using ordinary everyday issues everyone can relate to; it's inherently Irish with its ‘Grandness’, and gave a lot of space to allow for comedic development, while also opening up the possibility for a rallying call to the nation." Max Brady, Pull the Trigger
Ben Fraser, digital strategist, Havas Dublin
Helen O’Higgins, art director, JWT Folk
"It was a really arresting and intriguing campaign - the visual was an instant metaphor for the role parents play in helping navigate their children’s digital lives. All great advertising should tell a story and as a reader it is entirely up to you what you read into this. It taps into a human insight between parents and children and really touches their heart." Charley Stoney, IAPI
Emily Carew, account executive, Group M
Jack Connolly, account executive, Group M
"I loved the concept and the tagline and felt that it really fitted with the brief. You can really have fun with this one. It's a soft intro into a tough topic to get parents engaged with. They had one central concept that they executed across lots of platforms and it was a very positive campaign that will bring great awareness." Alex Cooney, CyberSafeIreland