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Cannes Lions Reports Record-Breaking Entries

Awards and Events 0 Add to collection

60th anniversary records 35,765 entries from 92 countries

Cannes Lions Reports Record-Breaking Entries

A record 35,765 entries from 92 countries have been submitted to the Cannes Lions 60th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications.

For a fifth year in a row, entries have increased at a steady rate with this year seeing an overall growth of 4% across 16 different awards categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Innovation Lions categories.

Category 2012 2013 % Variation
2012 v 2013
Branded Content & Entertainment Lions 800 968 +21%
Creative Effectiveness Lions 92 120 +30%
Cyber Lions 2458 2627 +7%
Design Lions 2182 2373 +9%
Direct Lions 2357 2578 +9%
Film Lions 3475 3125 -10%
Film Craft Lions 1721 2029 +18%
Innovation Lions (new) - 270 n/a
Media Lions 3247 3031 -7%
Mobile Lions 965 1061 +10%
Outdoor Lions 4843 5613 +16%
PR Lions 1130 1296 +15%
Press Lions 6056 5711 -6%
Promo & Activation Lions 2674 2974 +11%
Radio Lions 1784 1552 -13%
Titanium & Integrated Lions 517 437 -15%
TOTAL 34,301 35,765 +4%
 

 

"As the industry continues to evolve, Cannes Lions entries evolve with it, with work coming from more countries than ever, and the newer categories like Creative Effectiveness, PR and Branded Entertainment showing significant growth," comments Philip Thomas, CEO of Cannes Lions. "Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it’s extraordinary to think that in 2013 more than 300 jury members will judge nearly 36,000 pieces of work. But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry."

All entries can be viewed in the Palais des Festivals in Cannes during the Festival week. For the first time ever, delegates can attend live judging sessions of the new Innovation Lions category where shortlisted entrants will present to the jury panel.

Anyone wishing to attend the 60th Festival of Creativity can view the available delegate packages and find details of how to register at www.canneslions.com

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lbbonline.com, Thu, 06 Jun 2013 02:17:44 GMT