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Cannes Lions 2019: MassiveMusic and MediaMonks Present ‘MMMMbassy’



This year’s theme will focus on inclusivity and uniqueness, with creatives from all over the world representing new nations

Cannes Lions 2019: MassiveMusic and MediaMonks Present ‘MMMMbassy’

A united new world, just for one night.

On June 19th 2019, MassiveMusic and MediaMonks return for their infamous annual party at the Cannes Lions International Festival of Creativity. ‘MMMMbassy’, this year’s theme, is a modern spin on a diplomatic neutral ground, a safe haven found on the rooftop of the Palais des Festivals.

Victor Knaap, representative of the Republic of Knaapistan, comments: “In a world where inclusivity and creativity are needed more than ever, the ‘MMMMbassy’ reflects how we want to celebrate Cannes. As part of the VISA application, we’ll invite people all over the world to represent new nations, fly their own flags, and party with diplomatic immunity from hangovers.”

Hans Brouwer, ambassador of Brouwzil, adds: “Being a creative nowadays? We all know how challenging this can be. Our quirkiness should be seen as uniqueness – and each other’s uniqueness be respected a bit more. Whether it’s for business or pleasure, the ‘MMMMbassy’ is the party place to be. It’s our tribute to creatives and their courage. Join, and raise a glass – and a flag – to the ‘MMMMbassy’ midnight anthem.”

Following their ‘Free Your MMMMind’ 2018 edition, this year invitees will have to access the related RSVP website where they’ll be asked to fill in a ‘VISA application’. Within the digital experience, they’ll receive a custom flag and national anthem to represent their unique, fictional homeland.

To complement, MassiveMusic will create multiple unique ‘national anthems’ to coincide with the guests’ details, with the ultimate international anthem being played during the party.

Here's what went down at last year's party.

PLEASE NOTE: Entering MMMMBASSY 2019 requires an invitation from the uppermost ambassadors and consul generals of MassiveMusic or MediaMonks.

The ‘MMMMbassy’ opens its doors to diplomats and party guests alike on 19th June, 21:00, at the Palais des Festivals, Prom. Robert Favre Le Bret 1, Cannes.


Agencies: MassiveMusic and MediaMonks

Music and Sound Design: MassiveMusic

Website Concept, Design and Development: MediaMonks

Event Visuals & Installation: Circus Family

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MassiveMusic Amsterdam, Mon, 03 Jun 2019 11:12:46 GMT