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Cannes Contenders: Wunderman Thompson’s Top 10 Spots


Wunderman Thompson’s global chief creative officers Bas Korsten and Daniel Bonner share the agency’s highest hopes for this year’s Cannes Lions Festival

Cannes Contenders: Wunderman Thompson’s Top 10 Spots

The global marketing communications agency Wunderman Thompson, was formed in 2018, when the agencies J. Walter Thompson and Wunderman merged. With 200 different offices in 90 markets, it’s led by global chief creative officers Bas Korsten and Daniel Bonner, who share the agency's hopeful spots this year.

“We believe that the most inspiring feats of creativity are not exclusive. Quite the opposite. For those true standout endeavours of unconventional, never-seen-before, barely distinguishable from magic moments that stop us in our tracks… more than ever it would seem, they demand inclusion. The inclusion of expertise, craft, capability, knowledge, insight, strategy, technology… the list is almost infinite. We are not advocating chaos (although that too, at times, has its place), inviting more and more people to more and more meetings so that we might arrive at something. Far from it. We believe in the need for a creative process and system that can encourage collaboration, welcome outsiders inside and harness the world leading expertise that isn’t always found inside the agency’s four walls. 

“This work is a small selection of those projects we have high hopes for at Cannes Lions in 2023 and they exist because of an ability to include a diverse element that can inspire a difference in our work; victims of crime, leaders in nature conservation and animal welfare, bio-engineers, MIT professors, elite athletes, material engineers and industrial scale manufacturing, the disability community, South American artisans… you get the picture. 

“We hope you are inspired by our selection of high hopes, because we believe it’s only when creativity becomes more inclusive and collaborative that the work has any hope at all.”

Vow - Mammoth Meatball

In light of the dramatic effects that climate change is having on the planet, the world needs to find new, more humane and sustainable ways to produce meat. To raise awareness of this, we made a big statement meatball and no one could ignore it.

Augmental - MouthPad

For those that suffer from an increased lack of mobility and experience restricted access to the world – this revolution in accessible design will change the lives of millions of people all over the planet.

FCAS - #StandUptoJewishHate – Blue Square

How do you help an entire nation recognise a tragic crime they haven’t been able to see before? We created an unmissable and universal icon – a small symbol to combat a great hatred.

Heinz - Is that Heinz?

The one and only true red table sauce takes on the rise of counterfeit ketchup with a simple design solution – the label of truth for Heinz lovers everywhere.

Lux - Change the Angle

In a bid to call time on the objectifying of women in sports – one simple QR code exposed sexist camera angles to fight this toxic occurrence of everyday sexism.

Banana Boat - Nest Domes

As the average temperature of our planet increases so does the need for protection – and in this case not just protecting the skin of humans, but the future of an entire endangered species, the Sea turtle.

Heinz x Absolut - Absolutely Heinz

When it's a recipe for success that you are looking for – it has to be Absolutely Heinz. A unique brand collaboration that gave pasta sauce a shot of something iconic. 

HungerStation - Subconscious Order

Endless scrolling through infinite menus? Option overload restricting your decision for dinner? Relax… and let your subconscious mind, mobile device and a little algorithmic magic make all the moves.

Haleon Otrivin - Pollution Capture Pencils 

With a desire to create a new, cleaner, and healthier future for children in the most polluted cities in India – we turned pollution into pencils, an ecosystem for change. 

HSBC - Safe Spaces 

When an abuser controls your finances, they control you. And so, to help people regain control of their financial independence, we turned every HSBC branch across the UK into a safe space where people could seek help… whether they’re customers of HSBC or not.

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LBB Editorial, Fri, 02 Jun 2023 16:00:00 GMT