Maddie McDowell, creative director at 72andSunny Los Angeles: “I admire how these charming films capture the breadth of experiences wrapped up in the holidays, from cross-generational connections to shared moments between neighbours and strangers. These intimate stories feel warm and true to the diversity of people's celebrations.
Luke Martin, head of product at 72andSunny Sydney: “‘Bring Down the House’ took Super Bowl ads to the next level.
Sure the Pepsi Super Bowl Halftime Show stopped the nation, but I think this film may have stopped it first - it definitely stopped me.
I remember watching the film and thinking how magical it was, the attention to the details. The puppets strangely felt real and authentic to the real players' personalities, their facial expressions, their on-field behaviours, strength, and power, the pace and energy of the edit and moments of levity all made for a two-minute film that was genuinely entertaining, leaving me feeling even more excited about the second half of the game.
When a simple idea is executed at this level no one will ever forget it, the craft and production innovations that Peter Berg [director], Arthur Mintz [director] and all involved brought to this film will shape how we create animations in advertising moving forward. Overall the film struck the right tone for me, it was powerful and energetic while not taking itself too seriously, allowing for pauses of joy and fun. I’m looking forward to seeing next year's spot - the bar is high.”
Client: National Football League
Agency: 72andSunny Los Angeles
Production Company: Film 47
Production & Animation: Swaybox Studios
Bumble - Fall in Love with Dating
Zach Hilder, executive creative director at 72andSunny Los Angeles: “An honest, inspired take on modern dating. Where it’s not just about finding the perfect partner but finding out about yourself. There are no false promises about Bumble — which I love. Not every date will be a fairy tale romance. This film makes a powerful case for why it shouldn’t.”
Agency: 72andSunny Amsterdam
Production Company: New-Land London