Peach
dlmdd
I Like Music
liahome
Electriclime gif
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Cannes Contenders: 72andSunny’s Take on Its Top 10 Cannes Hopefuls

Creative 793 Add to collection

Dating app ads for Tinder and Bumble, tackling period poverty with Loopholes, a Super Bowl spot and creating smooth CRM experiences for Hubspot

Cannes Contenders: 72andSunny’s Take on Its Top 10 Cannes Hopefuls

Across Los Angeles, Amsterdam, Sydney and New York, the 72andSunny teams have been working hard to create purposeful campaigns, fun experiences and ads that remain memorable to the audience. As creatives share their thoughts on the campaigns they have worked on, they remind us what makes each piece special and why we should keep our eyes peeled for these specific campaigns at the Cannes Lions Festival this year. 

LBB has asked every major agency network to share its best work from the past year ahead of Cannes Lions 2022. Check out all the lists published so far here.

Tinder - Swipe Night: Killer Weekend 

72andSunny Los Angeles 




Sherina Florence, group creative director at 72andSunny New York: “It’s a testament to the core of the idea when you get to make a second season. Tinder Swipe Night is the kind of work we have all tried to get across the line. Not only did the concept live but it's extremely well-crafted. The integration of technology is seamless and fun. I truly love this concept, casting, art direction and overall vibe. Give me more Swipe Night!!!!”


Client: Tinder 

Agency: 72andSunny Los Angeles 

Production Company:  Bullitt 



NFL - Football is for Everyone  

72andSunny Los Angeles 




Mikey Farr, executive creative director at 72andSunny Amsterdam: “This is a rare piece of creative that whacks you on the head by its gut-wrenchingly positive and simple message. It stops you in your tracks and then fills your heart up with all the good stuff. An idea that ripples through culture with the power to change the world. That's the highest watermark we have.”


Client: National Football League 

Agency: 72andSunny Los Angeles 

Editorial Company: Hecho Studios 
 

 

Loopholes - End Period Poverty

72andSunny New York




Lauren Smith, executive creative director at 72andSunny Los Angeles: “Purple, pink & read. Cereal. Periods. Activism for period care. Not only do I love and support all of the ingredients of the ‘Loopholes’ work (cereal with period care products inside meant to support period care accessibility), but the alchemy of how it all came together is the pinnacle of taking a creative mindset towards solving problems. From the name - Loopholes - to the design of the cereal - so charmed! To the problem it ambitiously aims to solve, everything worked together to raise awareness and action in a creative way. Bravo!”
 

Clients:  PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal 

Agency: 72andSunny New York

Production Company: Schrom Studios 



HubSpot - A Smooth CRM for Rough Seas 

72andSunny New York




Ben Armistead, executive strategy director at 72andSunny Amsterdam: “I love this campaign because it's heart-winning and hard-working all at once. Thanks to a simple strategy, great writing, and pitch-perfect performances, it does some real heavy-lifting with a light touch. It's no wonder that it grabbed headlines and put HubSpot in pole position for the first time. Shaking up the category, these high-seas have taken CRM to new heights.”


Client: HubSpot

Agency: 72andSunny New York

Production Company: Smuggler

Media Company: Carbon 



Bumble -  The Romance Gap

72andSunny Amsterdam




Ida Gronblom, group creative director at 72andSunny New York: "There's plenty of really famous advertising work with coined phrases that became part of culture. There are also award-winning campaigns that made you think and created a larger societal conversation. What I love about the Bumble work is that it did both! The Romance Gap is a clever and insightful phrase, a true conversation starter that makes people think and question biased and stereotypical dating behaviours. It's not a campaign, it's a movement aligned with Bumble's brand values."


Client: Bumble 

Agency: 72andSunny Amsterdam 

Production Company:  OB Management 



Adobe Premiere Pro - Fantastic Voyage  

72andSunny Los Angeles




Eline Bakker, executive producer at 72andSunny Amsterdam: “The way the story balances between real life and fantasy is perfectly executed in this film. The fluid transitions allow you to instantly feel immersed in the story. Live-action and animation seamlessly work together and take you along the journey. All the considered creative and production decisions (e.a. the art direction, casting and the music) make this such a well crafted piece.”


Client: Adobe Premiere Pro 

Agency: 72andSunny Los Angeles 

Production Company: RESET 



Activision/Blizzard - Call of Duty: Warzone in Paradise

72andSunny Los Angeles




Elaine Cox, executive creative director at 72andSunny New York: “This was such an unexpected way to introduce the franchise and pass the torch to a younger audience. Meeting them - and surprising them - where they spend their time imagining more exciting things.”


Client: Activision/Blizzard

Agency: 72andSunny Los Angeles 

VFX Company: Blacksmith 



Etsy - Give More Than a Gift 

72andSunny New York




Maddie McDowell, creative director at 72andSunny Los Angeles: “I admire how these charming films capture the breadth of experiences wrapped up in the holidays, from cross-generational connections to shared moments between neighbours and strangers. These intimate stories feel warm and true to the diversity of people's celebrations. 


Client: Etsy

Agency: 72andSunny New York 

Production Company: MJZ 



NFL - Bring Down the House 

72andSunny Los Angeles




Luke Martin, head of product at 72andSunny Sydney: “‘Bring Down the House’ took Super Bowl ads to the next level. 

Sure the Pepsi Super Bowl Halftime Show stopped the nation, but I think this film may have stopped it first - it definitely stopped me. 

I remember watching the film and thinking how magical it was, the attention to the details. The puppets strangely felt real and authentic to the real players' personalities, their facial expressions, their on-field behaviours, strength, and power, the pace and energy of the edit and moments of levity all made for a two-minute film that was genuinely entertaining, leaving me feeling even more excited about the second half of the game.  

When a simple idea is executed at this level no one will ever forget it, the craft and production innovations that Peter Berg [director], Arthur Mintz [director] and all involved brought to this film will shape how we create animations in advertising moving forward. Overall the film struck the right tone for me, it was powerful and energetic while not taking itself too seriously, allowing for pauses of joy and fun. I’m looking forward to seeing next year's spot - the bar is high.”


Client: National Football League 

Agency: 72andSunny Los Angeles 

Production Company: Film 47 

Production & Animation: Swaybox Studios 



Bumble -  Fall in Love with Dating 

72andSunnyAmsterdam




Zach Hilder, executive creative director at 72andSunny Los Angeles: “An honest, inspired take on modern dating. Where it’s not just about finding the perfect partner but finding out about yourself. There are no false promises about Bumble — which I love. Not every date will be a fairy tale romance. This film makes a powerful case for why it shouldn’t.”


Client: Bumble

Agency: 72andSunny Amsterdam 

Production Company:  New-Land London




view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
72andSunny NY, Tue, 07 Jun 2022 22:59:00 GMT