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Cannes Beached: Keith Reinhard Talks Storytelling and 1984

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DDB Chairman Emeritus, the first US Cannes judge ever, teaches the next generation of advertising

Cannes Beached: Keith Reinhard Talks Storytelling and 1984

Keith Reinhard is having a busy Cannes. As Dean of the Cannes Storytelling Academy, he's spending this week hothousing the next generation of adland's creatives. The tools of the trade may be markedly different these days, with Instagram, Twitter, virtual reality and more enriching and diversifying the way stories are told but the fundamentals of craft and character remain deeply rooted in the human psyche. And who better for the Cannes Young Lions to learn from than the first American to take the position of Cannes Jury President. LBB's Laura Swinton caught up with Keith to talk all things Cannes.

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Keith Reinhard
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Genres: People

LBB Editorial, Tue, 17 Jun 2014 11:44:09 GMT