Latin American creativity has been on the rise for some years, but with Brazil and Argentina previously taking most of the plaudits. This year, though, things changed. Countries like Colombia and Peru picked up more awards at this year's Lions and the Mexican ad industry had a record-breaking time in Cannes. Publicis Mexico CEO and ECD Hector Fernandez, and DDB Mexico Creative Co-president Hernan Ibarra told LBB's Addison Capper more.
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