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Canine Companions Sweep Adland for U.S. National Pet Day

Trends and Insight 236 Add to collection

Office dogs featured are from Barton F. Graf, gnet, BANDIT, Butter Music & Sound and more

Canine Companions Sweep Adland for U.S. National Pet Day

21st-century offices in creative fields bring touches of home to the workplace, having evolved from cubicle farms to colourful enterprises with trendy perks. In addition to the bonuses of enviable offices nationwide, bringing pets to work has become an acknowledged habit and staple of the “cool” office, with palpable benefits. Pets are known to reduce stress and boost morale for everyone in a shared setting, besides just their owner.

For the U.S. National Pet Day on April 11, 2018, and beyond, pet-friendly advertising agencies and production studios from NYC to Los Angeles have transformed their offices by including their fluffy friends in roles ranging from in-house therapist to creative muse, king of the castle and office mascot. Here how their mainstay pets cultivate new work culture habits...even as some old pet owning habits die hard.


Barton F. Graf: Buster and Pepper, Adland Alums

 

Full-service creative agency Barton F. Graf boasts Buster and Pepper, old-timers and adoptees overseeing the boardroom and dreaming up canine concepts out of NYC.

Industry top dogs, Pepper was fostered in-house and Buster transitioned from roles as a stockbroker and rat exterminator.


gnet: Paddy, Jonah, Texas and Veena, the Cuddle Quartet

 

Hollywood-based creative agency gnet keep their offices fur-friendly with three dogs and one office rabbit (Paddy, the office bachelor).

Jonah the Corgi mascot, Texas the leader of the gang, and Veena Das Weena the Daschund provide the team much-needed “cuddle breaks” and excuses to take walks away from the desk.


BANDIT: Albie, King of the Castle

 

NYC-based editorial boutique BANDIT believes that promoting an animal-friendly environment with canine friends like Albie helps break the ice when hosting new clients.

Most everyone can relate to pets, and they break down even the toughest facades.


Butter Music & Sound: Rue, Roy and Gertie, Lords of Dogtown

 

Music and sound company Butter Music and Sound lets their pets play the role of receptionist when guests pay a visit.

When work piles up, dogs Gertie, Rue and Roy make for a good excuse to stop, take a moment away from the desk to play, and return with renewed energy and a fresh perspective.

Honor Society: Riley the Helping Hand (Paw)

 

Bicoastal creative production company Honor Society has made their office mascot Riley the pug, who lives for the attention of people and juggles roles from the comic relief to in-house therapist. A few minutes of playing or petting keeps the team’s spirits up on tough days and provides stress relief.


Sonic Union: Ozzie, Scooter and Cooper, the Canine Coworkers

 

NY-based audio post shop Sonic Union boasts several canine companions, including Ozzie, Scooter and Cooper, who greet every newcomer and add a comfortable feel to the office by putting everyone at ease.

They give the audio ship a non-work conversation piece, which supplies the office with sense of realness and humanness.


VR Playhouse: Odin the Social Media Star

LA-based virtual reality studio VR Playhouse’s husky Odin is a source of comfort for employees, especially during periods of high stress.

As company mascot, he is often featured in our social media posts and can be a source of inspiration for potential projects.

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Press Kitchen, Wed, 11 Apr 2018 01:32:44 GMT