The Bank has won a place on Cancer Research UK’s creative roster, following a pitch.
The pitch process, which kicked off in January this year, was handled by Leigh Kopec, the Procurement Category Manager and Kate Eden, the Head of Brand at Cancer Research.
The Bank has previously worked with Cancer Research UK on projects including direct response and corporate films but this marks the first time the agency has gained a placement on the charity’s creative roster.
Kate Eden, Head of Brand at Cancer Research UK, said: “In our relentless fight to beat cancer sooner, we need to deliver our inspiring brand message across every area of our organisation. We’re confident that our new creative agencies will help us communicate our message with even greater impact. These creative partnerships will strengthen our connection with our extensive range of audiences, helping us to bring forward the day when all cancers are cured.”
Hannah Bentley, Head of TV Production at The Bank, said: “We look forward to continuing and extending our relationship with Cancer Research UK for many years to come and helping to support their great work through the creation of engaging and emotive creative. “
Categories: Charity, Corporate, Social and PSAslbbonline.com, Wed, 02 Jul 2014 11:03:09 GMT