Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Canal+'s Quirky New Campaign Transforms Euro Football Stars into Voodoo Dolls

Creative 383 Add to collection

Created by BETC Paris, the 'It’s Going to Hurt' campaign also has a dedicated website that allows supporters to sting a virtual doll of the rival team

Canal+'s Quirky New Campaign  Transforms Euro Football Stars into Voodoo Dolls
This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm.

BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due to the supporters’ passion?

This original and off-the-wall film shows a PSG and an OM supporter in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls. 


A dedicated website launched at the same time lets supporters join the experience and sting a virtual doll of the rival team. Unsurprisingly, the football mad and feisty French are going for it and before the actual game there is now a competition going on online, competing which doll gets pinned the most.

The dolls have already been pinned more than 3 million times.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Sound Production: Lgm

Print / OOH

Print Producer: Sarah Belhadj

Client

Advertiser: CANAL+

Brand: Mathilde Villette, Jordane De Villaret, Gauthier Lapeyronnie

Production Company

Production Company: Rita

Director: Stephen Cafiero

Creative Agency

Creative Agency: BETC

Copywriter: Danae Bilheude, Charles Barraud (Digital)

Art Director: Guillaume Fouquere

Executive Creative Director: StéPhane Xiberras

Digital Art Director: Guilaume Simonneau

Account Management: Guillaume Espinet - Valentin Beck - Thibault Cuisiniez - Pierre-Alain Moreau

Traffic : lodie Diana

TV Producer: Coumba Fall

BETC Paris, Thu, 22 Feb 2018 11:32:18 GMT