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Canal+'s Quirky New Campaign Transforms Euro Football Stars into Voodoo Dolls


Created by BETC Paris, the 'It’s Going to Hurt' campaign also has a dedicated website that allows supporters to sting a virtual doll of the rival team

Canal+'s Quirky New Campaign  Transforms Euro Football Stars into Voodoo Dolls
This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm.

BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due to the supporters’ passion?

This original and off-the-wall film shows a PSG and an OM supporter in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls. 

A dedicated website launched at the same time lets supporters join the experience and sting a virtual doll of the rival team. Unsurprisingly, the football mad and feisty French are going for it and before the actual game there is now a competition going on online, competing which doll gets pinned the most.

The dolls have already been pinned more than 3 million times.


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BETC Paris, Thu, 22 Feb 2018 11:32:18 GMT