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CANAL+ Surprises Cinema Lovers with Message in the Closing Credits

Creative 802 Add to collection

Campaign from BETC makes clever use of media space that only true cinephiles look at

CANAL+ Surprises Cinema Lovers with Message in the Closing Credits
Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end ?

CANAL+, the number one channel in France for cinema lovers, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits!

In collaboration with MK2 cinemas, CANAL+ hid a secret message in the end credits of several films during a week’s time. The message consisted of a promo code giving away a three-month subscription to CANAL+ for free.

Next time you go to the movies – keep your eyes open until the end.

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Client

Advertiser: CANAL+

Clients: Céline PONTYGAYOT

Production Company

Production Company: General Pop

Director: Guillaume PALMANTIER

Creative Agency

Creative Agency: BETC

Executive Creative Director: Stéphane XIBERRAS

Creative Director: Olivier APERS

Art Director: David DEROUET, Alphons CONZEN, Alice RESSEGUIER (Assistant)

Copywriter: Adrian SKENDEROVIC

Strategist: Lennie STERN

Producer: Mohammed NEBBOU, Nicolas LEXA

President: Bertille TOLEDANO

Deputy Managing Director: Guillaume ESPINET

Account Director: Marie LEQUIME

Traffic : Nina DE WET

Categories: Media and Entertainment, TV and Radio

BETC Paris, Tue, 30 Apr 2019 16:18:47 GMT