CANAL+ Surprises Cinema Lovers with Message in the Closing Credits
Campaign from BETC makes clever use of media space that only true cinephiles look at
Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end ?
CANAL+, the number one channel in France for cinema lovers, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits!
In collaboration with MK2 cinemas, CANAL+ hid a secret message in the end credits of several films during a week’s time. The message consisted of a promo code giving away a three-month subscription to CANAL+ for free.
Next time you go to the movies – keep your eyes open until the end.
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Clients: Céline PONTYGAYOT
Production Company: General Pop
Director: Guillaume PALMANTIER
Creative Agency: BETC
Executive Creative Director: Stéphane XIBERRAS
Creative Director: Olivier APERS
Art Director: David DEROUET, Alphons CONZEN, Alice RESSEGUIER (Assistant)
Copywriter: Adrian SKENDEROVIC
Strategist: Lennie STERN
Producer: Mohammed NEBBOU, Nicolas LEXA
President: Bertille TOLEDANO
Deputy Managing Director: Guillaume ESPINET
Account Director: Marie LEQUIME
Traffic : Nina DE WET
Categories: Media and Entertainment, TV and RadioBETC Paris, Tue, 30 Apr 2019 16:18:47 GMT