BETC Paris and CANAL+ have teamed up to give us an early Christmas present – their brand new festive campaign that puts a Python-esque spin on the nativity.
"The Wise Man” goes back to the true meaning of Christmas – spending time with the family whilst enjoying some classic entertainment.
In this scenic Christmas tale, directed by Gary Freedman through The Glue Society/Wanda (who also directed "March of the Emperor" in 2006), we meet a wise man on his journey through the desert, guided only by a shining star.
Struggling on his not so helpful camel, he is eager to arrive in Bethlehem on time.
The film was shot in the south of Morocco, in the deserts near Merzouga and in Ouarzazate.
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BRAND MANAGEMENT Alice Holzman / Élodie Bassinet / Anne-Gaëlle Petri / Guillaume Sionis AGENCY BETC
AGENCY MANAGEMENT Bertille Toledano / Guillaume Espinet / Elsa Magadoux / Marius Chiumino
CREATIVE DIRECTORS Stéphane Xiberras / Olivier Apers ARTISTIC DIRECTOR Francis De-Ligt
COPYWRITER Nathalie Dupont
TRAFIC Coralie Chasset
TV PRODUCER David Green
PRODUCTION COMPANY WANDA
SOUND PRODUCTION GUM
DIRECTOR Gary Freedman (THE GLUE SOCIETY)