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CANAL+ Celebrates African Viewers in Heartfelt Campaign

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BETC conceptualised campaign bringing together CANAL+ subscribers to highlight its unique relationship in daily life

CANAL+ Celebrates African Viewers in Heartfelt Campaign

CANAL+ INTERNATIONAL, and its ad agency BETC, has unveiled a new brand campaign that will air in 25 markets to highlight the unique relationship that the platform plays in the daily lives of African people.

CANAL has been the main player in the TV sector for the last 25 years. CANAL+ is currently the entertainment leader in 25 countries in Africa. These past few years, the brand has played an important role in the local cultural development by his commitment in the promotion of African talents in its productions.

Whether they are following the biggest football games, watching breathtaking animal documentaries or enjoying the best movies, African people have spent quality time with CANAL+. Those moments have even extended recently. This past year, subscribers have spent a daily average of six hours watching CANAL+ on their TV box set. 

With this new campaign and the signature ‘CANAL+ Together Everyday’, the brand is celebrating its subscribers and the unique link that has been uniting them every day for so long. Conceived by BETC, this campaign brings together a vision of this relationship, unique to the African area, and displays the ability of the agency to be a partner of the iconic French brand on many different markets.


This campaign will air on TV simultaneously on all the panafrican channels of the group (CANAL+ network, NOVELAS TV, A+, NOLLYWOOD TV, CUISINES) and the channels managed by CANAL+ ADVERTISING (FRANCE 24, TRACE, TV5 MONDE).

The monthly cumulative audience of these channels represent more than 300 millions of contacts according to the latest Africascope research.

The campaign will be also amplified online through Facebook Watch, YouTube and Facebook.


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Client 

Advertiser: CANAL+ Afrique

Brand Managers: Hala Saab, Tristan Calas, Joan Yombo

Agency 

Ad Agency: BETC

Agency Managers: Valerie Dhotel-Frances, Lucie Delaye, Sarah Petroff

Executive Creative Director: Stephane Xiberras

Creative Director: Eric Astorgue

Art Director: Charles Dessaux

Copywriter: Sebastien Duhaud

Music Supervisor: Christophe Caurret

Traffic Manager: Elodie Diana

TV Producer: David Brakha

Production 

Production Company: GPOP x Chouette Prod

Sound 

Sound Company: Schmooze

Director: Julien Rocher

Media

Media Company: Havas Media Africa

Genres: People, Dialogue

Categories: Media and Entertainment, TV and Radio

BETC Paris, Wed, 03 Feb 2021 17:04:10 GMT