Fri, 28 Jul 2017 13:44:56 GMT
In this day and age, we tend to take TV innovations such as multi screens, cloud DVR and family accounts for granted.
But not so long ago, many improvements that would seem trivial nowadays brought us pure delight.
BETC Paris' new CANAL EXPERIENCE campaign for French pay TV CANAL aims to communicate its cutting-edge technology by highlighting how the not-so distant past now feels unmistakably old.
This tongue-in-cheek campaign is comprised of five films (B3000, Portatech, FootClub, Grundt, Video Boulevard), each playing on a feature that was once perceived as best-in-class.
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Creative Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creatives: Chrystel Jung, Romain Ducos
Categories: Media and Entertainment, TV and RadioBETC Paris, Fri, 28 Jul 2017 13:44:56 GMT