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CANAL Brings Back the '80s in New Ad Campaign by BETC Paris

Creative 157 Add to collection

Blacktool directs series of tongue-in-cheek ads for CANAL EXPERIENCE

CANAL Brings Back the '80s in New Ad Campaign by BETC Paris

In this day and age, we tend to take TV innovations such as multi screens, cloud DVR and family accounts for granted.

But not so long ago, many improvements that would seem trivial nowadays brought us pure delight.

BETC Paris' new CANAL EXPERIENCE campaign for French pay TV CANAL aims to communicate its cutting-edge technology by highlighting how the not-so distant past now feels unmistakably old.

This tongue-in-cheek campaign is comprised of five films (B3000, Portatech, FootClub, Grundt, Video Boulevard), each playing on a feature that was once perceived as best-in-class.

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Production Company

Director: Blacktool

Creative Agency

Creative Agency: BETC Paris

Executive Creative Director: Stephane Xiberras

Creatives: Chrystel Jung, Romain Ducos


Advertiser: CANAL

Genres: Comedy

Categories: Media and Entertainment, TV and Radio

BETC Paris, Fri, 28 Jul 2017 13:44:56 GMT