Canada's Largest Telecom Helps You Find Your Downward Dog in Funny Campaign
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Bell partnered with Zulu Alpha Kilo to showcase its power to combat incomprehensible video calls – and just how awkwardly funny they can be
This year, Canadians have been video calling more than ever before: for work, classes, hanging out, or catching up. So Bell, one of Canada’s largest telecom companies, needed to tell Canadians about their 15x faster internet upload speeds. Because it’s upload speeds that determine whether your video call is smooth or glitchy.
Zulu developed this TV campaign to show relatable, all-too-realistic moments of poor / slow upload speeds leading to incomprehensible video calls – and just how awkwardly funny they can be.
Director Shawn Z of Skin and Bones Film Company brought his trademark deadpan style to the spots, which were filmed under Covid-19 protocols at a single location – with some actors even being remotely directed (over video call, of course) in their own homes.
The result is a campaign that finds humour in the universal awkward experience of glitchy video calling and gave Canadians a clear reason to make the switch to Bell.
Client: Bell Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Craig Huffman
Writer: Tekla Nagel
Account Team: Jessica Hill, Haley Holm
Agency Producer: Mark Pan
Clients: Wade Oosterman, Devorah Lithwick, Nicolas Poitras, Dani Bastien, Annabel Egan and William Cordeiro
Media Agency: Media Experts
Production House: Skin & Bones Films
Director: Shawn Z
Production House Executive Producer: Joan Bell
Production House Line Producer Line: Kirsta Teague
Director of Photography: Kris Belchevski
Casting Director: Shasta Lutz, Jigsaw
Editing Company: Zulubot
Editor: Max Lawlor
Online: Bell Media – Lawrie Badger, Kevin Francisco
Colourist: Alter Ego
Music House: Pirate
Audio Director: Tom Eymundson
Producer: Maggie Pearl
Engineer: Keith Ohman
Categories: Phone, UtilitiesZulu Alpha Kilo, Tue, 03 Nov 2020 18:03:16 GMT