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Canada's Largest Telecom Helps You Find Your Downward Dog in Funny Campaign

Creative 59 Add to collection
Bell partnered with Zulu Alpha Kilo to showcase its power to combat incomprehensible video calls – and just how awkwardly funny they can be
Canada's Largest Telecom Helps You Find Your Downward Dog in Funny Campaign
This year, Canadians have been video calling more than ever before: for work, classes, hanging out, or catching up. So Bell, one of Canada’s largest telecom companies, needed to tell Canadians about their 15x faster internet upload speeds. Because it’s upload speeds that determine whether your video call is smooth or glitchy.

Zulu developed this TV campaign to show relatable, all-too-realistic moments of poor / slow upload speeds leading to incomprehensible video calls – and just how awkwardly funny they can be. 

Director Shawn Z of Skin and Bones Film Company brought his trademark deadpan style to the spots, which were filmed under Covid-19 protocols at a single location – with some actors even being remotely directed (over video call, of course) in their own homes.

The result is a campaign that finds humour in the universal awkward experience of glitchy video calling and gave Canadians a clear reason to make the switch to Bell.

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Client

Client: Bell Canada

Agency

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Wain Choi

Art Director: Craig Huffman

Writer: Tekla Nagel

Account Team: Jessica Hill, Haley Holm

Agency Producer: Mark Pan

Clients: Wade Oosterman, Devorah Lithwick, Nicolas Poitras, Dani Bastien, Annabel Egan and William Cordeiro

Media Agency: Media Experts

Production

Production House: Skin & Bones Films

Director: Shawn Z

Production House Executive Producer: Joan Bell

Production House Line Producer Line: Kirsta Teague

Director of Photography: Kris Belchevski

Casting Director: Shasta Lutz, Jigsaw

Editing Company: Zulubot

Editor: Max Lawlor

Online: Bell Media – Lawrie Badger, Kevin Francisco

Colourist: Alter Ego

Music House: Pirate

Audio Director: Tom Eymundson

Producer: Maggie Pearl

Engineer: Keith Ohman

Categories: Phone, Utilities

Zulu Alpha Kilo, Tue, 03 Nov 2020 18:03:16 GMT