Canada Ministry of Health's latest spot in the ‘Quit the Denial’ campaign equates farting with smoking. Is it ok to fart if it's just social farting? Surely that doesn't make you a fully-fledged bum trumpeter, right? Yes it's silly, but it definitely will make you chuckle. 'Social Farter' is directed by comedy geniuses The Perlorian Brothers via Soft Citizen.