Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Canada Life Campaign Captures Every Milestone for Everyday People

Creative 100 Add to collection

Canada Life embraces financial individuality in its first mass campaign from Spindle director Brent Foster and Taxi

Canada Life Campaign Captures Every Milestone for Everyday People

Canada Life is introducing its new unified brand to Canada with its first-ever mass media campaign, avoiding the feast-or-famine approach that tends to guide advertising in financial services by positioning it as a provider for whatever needs Canadians might have.

The new brand tagline, 'For Life As You Know It,' reinforces the 'Life' part of the brand’s name, part of a brand consolidation last year that subsumed Great West Life and London Life under the Canada Life master brand. Using a stylised, slo-mo approach, the creative highlights numerous life milestones big and small – from weddings and graduation to fishing trips and new jobs – underpinned with the Sly and the Family Stone hit 'Everyday People' to show that everyone’s life (and financial goals) are different. ‘Differences’ from Spindle director Brent Foster, explores various walks of life, capturing each individual in slow motion, together as a group. 

Canada Life 'Differences'
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client:  Canada Life


Agency:  Taxi Agency

Exec. Creative Directors:  Alexis Bronstorph & Kelsey Horne⁠

Associate Creative Directors:  Dave Fontaine & Aaron Niven⁠

Exec. Agency Producer:  Nadya MacNeil

President: Scott Beffort

Managing Director: Tyler Brown

Account Director: Kelly Hanley


Production Company:  Scouts Honour

Producers: Simon Dragland and Rita Popielax

Director:  Brent Foster

DP/AD: Eric Kaskens⁠ and Mark Zibert

2nd AD: Conor O’Brien

Production Coordinator:  Chelsea Strachan

Phantom Tech: Trevor Lawley

Bolt Tech: David Dvir

Bolt Assist: Raymond Bahn

1st AC:  Jackson Yeung

VTR: Scott Wylie

Gaffer: Sam Lebel-Wong

Key Grip: Blake Ballentine

Unit Manager: Chuck MacIntosh

PA: Brady MacIsaac, Joe Craib, Kwaku Kufuor, Jack Ford

Production Designer:  Jordan Worth

Buyer: Oleks Bileychuk

Prop Master: Tony Massey

FX: Jeff Skochko

Safety Coordinator: Dan Iaboni

Stylist: Sheri Monk

Hair and Make-up: Cathyann Cuthbert

Editorial: Outsider Editorial

Editor:  Michael Barker

Assistant Editor:  Calum Moore

VFX:  Sean Cochrane. Andrew Farlow, Noah Matikainen

CG:  Josh Clifton, joaquin manay & Andrew JM

Executive Producer: Steph Pennington

Producer:  Kayla Baxter

Colour:  alter ego post - Eric Whipp

Colour Assistant:  Erik Bayley

Producer: Andrew Tavares

Music: Sly & The Family Stone

Audio: Jared Kuemper 

Casting:  Jigsaw Casting - Shasta Lutz

Genres: In-camera effects, Animatics, Visual VFX, People, Scenic

Categories: Banking, Finance

Spindle, Wed, 07 Oct 2020 09:51:06 GMT