3 months ago
Stept Studios partnered with the performance luxury apparel brand, Canada Goose to raise awareness for the non-profit conservation organisation Polar Bears International (PBI) with a 20-minute documentary film, Bare Existence.
Stept Studios was responsible for the research, creative, production, and post-production for the film. The director of the film, Max Lowe, was tasked with creating a film that brought this time-sensitive cause to life.
Max and his production team spent seven days in November 2018 documenting the work of PBI, shadowing Dr. Steven Amstrup, chief scientist, and Alysa McCall, director of conservation outreach/staff scientist, as they went about their work living alongside the bears. Max and his crew experienced Churchill, Manitoba, known as the Polar Bear Capital of the World and located 700 miles north of the US and Canada border, at its most extreme and breathtaking. Documenting the effects of climate change and capturing the emotional and at times shocking scenes of hunger and devastation during 16 hours of darkness a day was no easy feat. Despite the challenges of lack of light and harsh terrain, they were able to spot 30 different polar bears within the week and capture more than 90 hours of footage.
The film has received international attention, including that of environmentalist Leonardo DiCaprio. It is the hope of Canada Goose, PBI, and Stept Studios that the film will cause viewers to change the way they buy and eat, and most importantly, inform the way they vote. The film makes clear that we are not merely observers of ecology, we are participants in it.
This International Polar Bear Day, celebrated every February 27th, PBI is continuing its call to action. To enable the scientists of PBI to continue their ground-breaking research on polar bears and the impacts of climate change, people can make a donation to the organisation directly to provide critical funding for polar bear environmental research and advocacy.
Stept Studios is a creative and production studio based in Los Angeles and Jackson Hole, Wyoming. Over the last decade, they’ve become known for producing impactful content featuring authentic characters, celebrity athletes, and unique locations. Stept has diversified its commercial roster to include the next generation of visual storytellers, documentarians, urban lifestyle shooters, and athletic visionaries.
Canada Goose has been a partner of PBI for more than a decade. As part of its Spring 2020 campaign, the brand wanted to create a poignant and unflinching account of the work that PBI does every day to fight climate change, and further their mission of enhancing awareness and understanding of the Arctic’s global significance.
Genres: Documentary, People, Dialogue
Categories: Short films, Short Films and Music VideosStept Studios, 3 months ago