We Are Social
Wed, 31 Mar 2021 10:07:30 GMT
Today, leading buy now, pay later (BNPL) company Zip launched a new brand campaign Can I Zip It? Yes You Can! featuring six Australian celebrities and a take on a classic hip hop track.
The campaign was created in partnership with socially-led creative agency, We Are Social collaborating with Facebook Creative Shop and independent media agency Avenue C to demonstrate how Aussies can shop just about anywhere using Zip.
The campaign communicates Zip’s point of difference from most other BNPL providers. Zip is accepted anywhere that accepts Visa contactless payments, whereas most other BNPL services can only be used at retailers that have formed a commercial agreement with them. Only 15% of retailers have such an agreement with a BNPL service.
Can I Zip It? Yes You Can! celebrates Zip as the most widely available BNPL provider in Australia through a series of talent-led films and a rework of the classic track ‘Can I Kick It?’ The campaign will run in OOH, radio and social media.
The films feature a cast of six of Australia’s most vibrant personalities, demonstrating the breadth of things Australians can purchase using Zip. The talent includes international tennis star Nick Kyrgios; TV personality, DJ and fashion influencer Flex Mami; Masterchef judge and renowned food critic Melissa Leong; Channel Nine’s The Block judge and interior designer Darren Palmer; international DJ and professional surfer Fisher; and popular beauty influencer Rowi Singh.
Steve Brennen, chief customer officer at Zip, said “Being able to use Zip everywhere was our Zip customer’s number one requested feature. Since launching our Tap & Zip product with Visa in October our customer response has been exceptional with a Net Promoter Score of +87. This campaign will make more consumers aware of this amazing product. Consumers get the benefit of more places to use their interest-free Zip account, while merchants get more customers, spending more”.
Suzie Shaw, managing director at We Are Social, said: “The team at Zip have big ambitions and love big ideas - the BNPL category is growing rapidly and this campaign aims to help them capture an unfair share of that growth.”
Jay Morgan, creative strategist at Facebook Creative Shop, added: “This will be one of the first campaigns to leverage Reels as the starting point for an integrated brand campaign - truly mobile first thinking. Reels offers brands an opportunity to tap into the beating heart of culture, and this Zip campaign is a fantastic example. The Reels audience is spending a lot of time actively looking for entertainment, so we see a lot of scope for brands and great creativity.”view more - Creative
Genres: Visual VFX
Categories: Finance, FintechWe Are Social, Wed, 31 Mar 2021 10:07:30 GMT