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Can You Type Faster Than a Peugeot? Find Out In BETC Digital's Campaign

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Digital campaign to showcase the speed of the new Peugeot RCZ R

Can You Type Faster Than a Peugeot? Find Out In BETC Digital's Campaign

How do you prove to customers that a car is as fast as claimed? You challenge them to a race. That's exactly what BETC Digital did when they created #RCZRace for Peugeot, the first ever Twitter race. In expanding the conventional social media tool into a veritable video game, they dared internet users to go head to head with the brand's new coupe, the RCZ R.

The one-of-a-kind game was launched in France as part of a contest Peugeot organized to coincide with the coupe's release and over 150,000 users tried their hands at the unique and highly addictive video game. See if you can type faster than a Peugeot here



Credits


Brand: Peugeot France

Brand Management: Thierry Lonziano, Sophie Ropars, Caroline Doye Furstoss, Olivier Petit


Agency: BETC Digital

Account Management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest


Creative Director: Vincent Behaegel

Digital Creative Directors: Ivan Beczkowski, Frédéric Sounillac 

Copywriter: Romain Pergeaux

Artistic Directors: Sylvain Paradis, Damien Paris


Technical Directors: Thibault Dargeou

Technical Consultants: Alain Nguyen, Eva Canales

Technology: HTML

Developer: Sylvain Tran

Development: 60FPS

Sound Design: LGM

3D: Yan Blary

Motion Design: Marc Rodriguez

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Categories: Automotive, Cars

BETC Paris, Thu, 05 Jun 2014 16:03:07 GMT