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Can You 'Poker Face' through These Comedic Ads for PokerStars

Creative 506 Add to collection

RAPP gets gamers 'poker ready' with latest campaign

Can You 'Poker Face' through These Comedic Ads for PokerStars

Appealing to existing and new gamers alike, PokerStars' humorous social and digital-first campaign features a series of tricky scenarios which are expertly navigated with a either a brilliant poker face or the perfect bluff. Hitting the right balance between poker and everyday life was a priority and reinforced the need for the campaign to be social first, demonstrating their poker readiness with humorous, relatable and shareable content. 

The campaign, created by RAPP, reinforces the idea that 'You’re poker ready', through the protagonist’s ability to apply poker skills to awkward real-life moments.

One spot features a family and the daughter’s boyfriend awkwardly watching amorous mating between two great apes on the TV, whilst another shows a bear charging into a packed sports bar in an attempt to get the best seat to watch the game. The digital content includes a choice of reactions for the viewer to select, with the hero’s poker face being the winning choice each time.

Pokerstars - Apes
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Creative Agency

Creative Agency: RAPP UK

Creative Director: Adam Rolfe

Copywriter: Ryan Albuino, Laura Tohtua & Julian Borra

Art Director: Will Clark, Ben Fegradoe

Planner: Joe Hoppard & Ronak Mokhtassi

Producer: Ryan Brady

Business Affairs Director: Craig Hohaia

Senior Account Manager: Ben Phillips

Senior Account Director: Jamie Marks

Designer: Simon Cheshire & Helen Robertson

Editor: Rick Waller & Cedric Layrac

Junior Producer: Maud Watters

Genres: Comedy

Categories: Gambling, Sports and Leisure

RAPP, Wed, 22 May 2019 16:44:20 GMT