Wed, 22 May 2019 16:44:20 GMT
Appealing to existing and new gamers alike, PokerStars' humorous social and digital-first campaign features a series of tricky scenarios which are expertly navigated with a either a brilliant poker face or the perfect bluff. Hitting the right balance between poker and everyday life was a priority and reinforced the need for the campaign to be social first, demonstrating their poker readiness with humorous, relatable and shareable content.
The campaign, created by RAPP, reinforces the idea that 'You’re poker ready', through the protagonist’s ability to apply poker skills to awkward real-life moments.
One spot features a family and the daughter’s boyfriend awkwardly watching amorous mating between two great apes on the TV, whilst another shows a bear charging into a packed sports bar in an attempt to get the best seat to watch the game. The digital content includes a choice of reactions for the viewer to select, with the hero’s poker face being the winning choice each time.
Creative Agency: RAPP UK
Creative Director: Adam Rolfe
Copywriter: Ryan Albuino, Laura Tohtua & Julian Borra
Art Director: Will Clark, Ben Fegradoe
Planner: Joe Hoppard & Ronak Mokhtassi
Producer: Ryan Brady
Business Affairs Director: Craig Hohaia
Senior Account Manager: Ben Phillips
Senior Account Director: Jamie Marks
Designer: Simon Cheshire & Helen Robertson
Editor: Rick Waller & Cedric Layrac
Junior Producer: Maud Watters
Categories: Gambling, Sports and LeisureRAPP, Wed, 22 May 2019 16:44:20 GMT