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Can You Help These Hungry Heroes Grab a Snickers?

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Impact BBDO creates a clever twist on the much-maligned, often skipped YouTube pre-roll format

Can You Help These Hungry Heroes Grab a Snickers?

Snickers' popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format.

YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films – “Wrestler” and “Rockstar” – which viewers can also play as a game, simply by using the pause button. The goal is to grab a Snickers at the right time to help the hungry hero in the spot transform back to his non-hungry self.



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Agency / Creative
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Post Production / VFX
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Genres: Comedy

Categories: Food, Confectionery

lbbonline.com, Thu, 09 Feb 2017 16:35:06 GMT