Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Can You Help These Hungry Heroes Grab a Snickers?

Creative 0 Add to collection

Impact BBDO creates a clever twist on the much-maligned, often skipped YouTube pre-roll format

Can You Help These Hungry Heroes Grab a Snickers?

Snickers' popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format.

YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films – “Wrestler” and “Rockstar” – which viewers can also play as a game, simply by using the pause button. The goal is to grab a Snickers at the right time to help the hungry hero in the spot transform back to his non-hungry self.



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Sound Design: Mango Jam, Dubai

Creative Agency

Executive Creative Director: Fadi Yaish

Producer: Ann Geleen Amparado

Senior Account Manager: Lina Ghulam

TV Producer: Anju Purushot

Associate Creative Director: Dio Santos

Post Production / VFX

Flame: Miguel Ruiz

Grade: Karim Mira, Lizard VFX

Motion Graphics: James Keith Elgie

Producer: Mahmoud Al Jabban, Daniela Borges, Romy Raad

Offline

Editor: Joris Bosdriesz

Production Company

Director: Maged Nassar

DOP: Pierre Mouarkesh

Executive Producer: Michel Abou Zeid

Production Company: Good People

Genres: Comedy

Categories: Food, Confectionery

lbbonline.com, Thu, 09 Feb 2017 16:35:06 GMT