Samsung Global has launched the ‘fastest game on earth’ to reposition their range of solid state drives (SSD) – a processor that dramatically increases the speed of your computer.
The Fastest Game on Earth launches via Samsung’s Facebook page, and challenges fans to take on the speed test in a bid to win a Samsung SSD of their own.
The game is supported by a film, hosted on YouTube, introducing the challenge to the world
Created by Jam, the campaign is part of a new strategy for Samsung to target a mass audience with a single proposition: speed. The strategy aims to double the SSD online community by the end of the year.
Chris De Abreu, the creative director of Jam, says: “We’ve created a simple creative campaign to communicate a core product benefit of Samsung SSDs. I’ts a surprisingly tricky – but very addictive – game.”
Samsung will be giving away 50 free SSD 840 EVOs as part of a competition throughout May.view more - Creative
Categories: Phones, Consumer Electronicslbbonline.com, Fri, 09 May 2014 13:18:04 GMT