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Group745
Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745

Can You Beat Samsung's 'Fastest Game On Earth'?

09/05/2014
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Agency Jam creates online challenge to win a Samsung SSD

Samsung Global has launched the ‘fastest game on earth’ to reposition their range of solid state drives (SSD) – a processor that dramatically increases the speed of your computer. 

The Fastest Game on Earth launches via Samsung’s Facebook page, and challenges fans to take on the speed test in a bid to win a Samsung SSD of their own. 

The game is supported by a film, hosted on YouTube, introducing the challenge to the world


Created by Jam, the campaign is part of a new strategy for Samsung to target a mass audience with a single proposition: speed. The strategy aims to double the SSD online community by the end of the year. 

Chris De Abreu, the creative director of Jam, says: “We’ve created a simple creative campaign to communicate a core product benefit of Samsung SSDs. I’ts a surprisingly tricky – but very addictive – game.” 

Samsung will be giving away 50 free SSD 840 EVOs as part of a competition throughout May. 

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