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Can Blue Light Ad Combat Festive Drink Driving?

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Scottish Government spot from MTP and The Leith Agency urges drivers to think twice

Can Blue Light Ad Combat Festive Drink Driving?

The Leith Agency and Mallinson Television Productions have joined forces to create a haunting film to combat the temptation to drink drive during the festive season. The spot, directed by Ben Liam Jones (who is also repped by Mustard Films), sees a driver haunted by the flashing blue lights of a police car long after a drunken accident has taken place. By presenting the life-wrecking consequences of drink driving, the spot for the Scottish Government has been designed to make people think twice before getting behind the wheel. 

 

 

Title: Blue Light
Client (Brand)/Artist: Scottish Government
Agency / Record Company: The Leith Agency
City & Country: Glasgow, Scotland
Agency Producer: Les Watt
Creative Director: Gerry Farrell
Copywriter: Chris Watson
Art Director: Rufus Wedderburn
Director: Ben Liam Jones
Production Co & City: Mallinson Television Productions
Producer: Maeve McMahon
Director of Photography: Duncan Telford
Post Production & City: Electric Theatre Collective
Editor & Company: 
Music & Music Publisher: Original music by Aidan Lavelle

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lbbonline.com, Mon, 09 Dec 2013 16:37:07 GMT