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Can a Four-year-old Drive a Volvo Truck? Kind of....

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Editors' Choice: Forsman & Bodenfors follows up on 'The Epic Split' with a radio-controlled 18 tonne truck
Can a Four-year-old Drive a Volvo Truck? Kind of....

Once again Volvo Trucks is pushing the boundaries of what is humanly possible – or at least possible with a truck. In the most recent Live Test from Forsman & Bodenfors, “Look who’s driving”, four-year-old Sophie drives an 18 tonne Volvo FMX through a construction area using a remote control. Sophie puts the truck through some serious manoeuvres, including driving through a thick brick wall and climbing a steep, soft slope, before rolling all the way down in a full 360-degree turn.

Over the year, the truck has been given several new functions, such as the Automatic Traction Control – an all-wheel drive system that kicks in automatically when needed. 



With the “Look who’s driving”, Volvo Trucks wants to show how much the truck can tolerate.

“To show what the truck can do, we wanted to give it a real challenge. What test driver is more reckless than an unpredictable four-year-old?” asks Ricard Fritz, Vice President of Volvo Trucks.

This is not the first time Volvo Trucks has used an unusual driver to showcase the performance of its trucks. In the 2014 YouTube hit The Hamster Stunt – part 3 in the Volvo Trucks Live Test series – a hamster drove a Volvo FMX. This was in order to showcase the truck’s dynamic steering that's so easy to handle that even a heavy truck can be controlled with just the fingertips on the steering wheel.

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Client

Advertiser: Volvo Trucks

Media Agency

Media Agency: BeOn

Creative Agency

Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind

Copywriter: Björn Engström

Designer: Jerry Wass

Digital Producer: Peter Gaudiano

Photographer: Robin Aron Olsson

Planner: Tobias Nordström

Producer: Alexander Blidner

Senior Account Director: Olle Victorin, Forsman & Bodenfors

Writer: Douglas Reid

Post Production / VFX

Post Production Company: SWISS

Production Company

Director: Megaforce, Charles Brisgand & Leo Berne

Executive Producer: Erik Torell

Producer: Sophie Tamm Christensen

Production Company: NEW LAND

Music

Music Production: Cobrastyle, Teddybears

Sound Design: Kouz Production

Offline

Editor: Nicolas Larrouquere

Categories: Automotive, Trucks and Vans

Forsman & Bodenfors, Thu, 03 Dec 2015 10:18:43 GMT