senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Can a Four-year-old Drive a Volvo Truck? Kind of....

03/12/2015
Advertising Agency
Gothenburg, Sweden
247
Share
Editors' Choice: Forsman & Bodenfors follows up on 'The Epic Split' with a radio-controlled 18 tonne truck

Once again Volvo Trucks is pushing the boundaries of what is humanly possible – or at least possible with a truck. In the most recent Live Test from Forsman & Bodenfors, “Look who’s driving”, four-year-old Sophie drives an 18 tonne Volvo FMX through a construction area using a remote control. Sophie puts the truck through some serious manoeuvres, including driving through a thick brick wall and climbing a steep, soft slope, before rolling all the way down in a full 360-degree turn.

Over the year, the truck has been given several new functions, such as the Automatic Traction Control – an all-wheel drive system that kicks in automatically when needed. 



With the “Look who’s driving”, Volvo Trucks wants to show how much the truck can tolerate.

“To show what the truck can do, we wanted to give it a real challenge. What test driver is more reckless than an unpredictable four-year-old?” asks Ricard Fritz, Vice President of Volvo Trucks.

This is not the first time Volvo Trucks has used an unusual driver to showcase the performance of its trucks. In the 2014 YouTube hit The Hamster Stunt – part 3 in the Volvo Trucks Live Test series – a hamster drove a Volvo FMX. This was in order to showcase the truck’s dynamic steering that's so easy to handle that even a heavy truck can be controlled with just the fingertips on the steering wheel.

Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
Work from Forsman & Bodenfors
Close Up Paper Texture x3
Lessebo Paper
27/06/2024
11
0
Rördrom recording
Lessebo Paper
27/06/2024
8
0
Close Up Paper Texture
Lessebo Paper
27/06/2024
2
0
ALL THEIR WORK