Forsman & Bodenfors
Thu, 03 Dec 2015 10:18:43 GMT
Once again Volvo Trucks is pushing the boundaries of what is humanly possible – or at least possible with a truck. In the most recent Live Test from Forsman & Bodenfors, “Look who’s driving”, four-year-old Sophie drives an 18 tonne Volvo FMX through a construction area using a remote control. Sophie puts the truck through some serious manoeuvres, including driving through a thick brick wall and climbing a steep, soft slope, before rolling all the way down in a full 360-degree turn.
Over the year, the truck has been given several new functions, such as the Automatic Traction Control – an all-wheel drive system that kicks in automatically when needed.
With the “Look who’s driving”, Volvo Trucks wants to show how much the truck can tolerate.
“To show what the truck can do, we wanted to give it a real challenge. What test driver is more reckless than an unpredictable four-year-old?” asks Ricard Fritz, Vice President of Volvo Trucks.
This is not the first time Volvo Trucks has used an unusual driver to showcase the performance of its trucks. In the 2014 YouTube hit The Hamster Stunt – part 3 in the Volvo Trucks Live Test series – a hamster drove a Volvo FMX. This was in order to showcase the truck’s dynamic steering that's so easy to handle that even a heavy truck can be controlled with just the fingertips on the steering wheel.
Advertiser: Volvo Trucks
Media Agency: BeOn
Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Designer: Jerry Wass
Digital Producer: Peter Gaudiano
Photographer: Robin Aron Olsson
Planner: Tobias Nordström
Producer: Alexander Blidner
Senior Account Director: Olle Victorin, Forsman & Bodenfors
Writer: Douglas Reid
Post Production Company: SWISS
Director: Megaforce, Charles Brisgand & Leo Berne
Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Production Company: NEW LAND
Music Production: Cobrastyle, Teddybears
Sound Design: Kouz Production
Editor: Nicolas Larrouquere
Categories: Automotive, Trucks and VansForsman & Bodenfors, Thu, 03 Dec 2015 10:18:43 GMT