Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Campbell Ewald Shows The Art of Espresso for De’Longhi Coffee

471

ADD TO COLLECTION

Paul Iannacchino directs brand's first U.S. TV advertising

Campbell Ewald Shows The Art of Espresso for De’Longhi Coffee

Campbell Ewald has recently launched its new work for premium espresso manufacturer De’Longhi. These spots are not only the first U.S. TV advertising for this product, but also a TV marketing debut for the De’Longhi brand in the U.S. The campaign is running through the holiday season in key markets.

With the knowledge that most Americans don’t believe they can create a quality espresso beverage at home, De’Longhi decided to debunk this myth by showing how real consumers can create their own coffee house-quality espresso. The spots take a hidden camera approach to show the real-life, genuine moments of intimidation and confusion when they are given a cup and told to make the coffee themselves.  This creative approach lets the machine speak for itself and shows the true life simplicity of crafting a drink with a De’Longhi –  bringing the tagline, “The art of espresso made simple” to life.



CREDITS

Agency / Creative
Production
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Hot Beverages, Soft Drinks

Campbell Ewald, Tue, 01 Dec 2015 15:39:21 GMT