Marketing communications agency Campbell Ewald has announced the appointment of Jo Shoesmith as Executive Creative Director. Based in Los Angeles, Shoesmith will lead creative efforts for clients including Covered California, Energy Upgrade California and Kaiser Permanente and will report directly to Mark Simon, Chief Creative Officer.
“I’m excited to join the team at Campbell Ewald and have the opportunity to work within a truly integrated network,” said Shoesmith. “With offices in New York, Detroit, Los Angeles and San Antonio, we’re able to provide our clients with access to a diversified pool of expertise, all under one agency.”
“Jo’s years of award-winning work on some of the world’s most recognizable brands will be a strong asset to our growing Los Angeles team,” said Simon. “Her breadth of experience will be instrumental in delivering creative excellence to our clients.”
Prior to joining Campbell Ewald, Shoesmith was an SVP Creative Director at Leo Burnett Chicago and also held positions at Leo Burnett Melbourne and Clemenger BBDO Melbourne. With extensive experience in CPG, automotive, financial, insurance, entertainment and retail categories, she has worked with brands such as General Motors, Mazda, Allstate, Esurance, Hallmark, Heinz, Nintendo and Black & Decker. Shoesmith’s work has earned countless awards over the years, including multiple Cannes Lions, Clios, Webbies and ADDYs.