Campbell Ewald Named Agency of Record for Henry Ford Health System

Marketing communications agency, Campbell Ewald, announced today that it has been named Agency of Record for Henry Ford Health System, one of the nation’s leading health care providers headquartered in Detroit.

Campbell Ewald will be tasked with launching a fully integrated brand campaign, including key service lines, to further enhance Henry Ford Health System’s reputation as a leader in medical innovation, clinical excellence and research. Media buying services will continue to be handled by Harrison Media.

“Henry Ford Health System has been a major landmark in the Detroit community for the past 100 years, and its clinical care and commitment to improving the health of the communities it serves is exceptional,” said Jim Palmer, CEO of Campbell Ewald. “We’re thrilled to embark on this new partnership. We look forward to building on the legacy of the Henry Ford Health System brand and helping to position it for continued success.”

Founded in 1915, Henry Ford Health System is comprised of hospitals, medical centers and one of the nation’s largest group practices, the Henry Ford Medical Group. With more than 23,000 employees, the health care provider is the fifth-largest employer in metro Detroit.

“Campbell Ewald is known for its solid strategy and break-through creative in the health care space. They are a great fit for Henry Ford and we are looking forward to seeing innovative work later this year,” said Liz Schnell, vice president, brand strategy, Henry Ford Health System. 

Campbell Ewald is currently partnering with Henry Ford on creative work for a new and convenient medical resource for Detroit professionals on-the-go.

Campbell Ewald will launch Henry Ford Health System’s brand campaign in Q4.