senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Campbell Ewald Gets Built with Milk for New MilkPEP Spot

16/03/2016
Advertising Agency
Detroit, USA
100
Share
US swimming athletes Tyler Clary and Jessica Hardy star in new campaign film

Campbell Ewald has launched its latest work for MilkPEP’s 'Built With Chocolate Milk' campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy.

The TV spot, launching nationally on March 27th, showcases these world-class athletes, giving an up-close look at how their preparations for the Summer Olympics have been 'Built With Chocolate Milk.'  Taking you through the inner thoughts of a swimmer, the spot gives the consumer an idea of what it takes to train for the world class stage.  When training for the Olympics, athletes take nutrition and recovery seriously and know that the long journey requires a serious recovery beverage that works as hard as they do.  This is the second time that Chocolate Milk has partnered with USA Swimming as the 'official recovery beverage' of USA Swimming.

Looking to reach adult exercisers (18 – 49, with a halo effect to teen athletes 15 – 17), the campaign will educate men and women on Chocolate Milk’s natural protein and how it can help push you and your body to the next level.  The creative will be live this summer – while Team USA competes – on networks such as ESPN, NBC Sports and Fox Sports.  Additional elements of the campaign rolling out include print, digital, social and athlete media appearances.


Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Campbell Ewald
Perform as Hard as You
EverBank
16/09/2024
19
0
Go
EverBank
16/09/2024
12
0
Fatherhood Involvement Alex
Administration for Children and Families
17/06/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0