Fri, 26 Feb 2021 17:55:58 GMT
This month, Campbell Ewald is expanding its creative leadership with three new amazing and witty Executive Creative Directors, Nathalia Resende, David Mackereth, and Alejandro Ortiz, and promoting Laura Rogers from ECD to executive director of content across the agency. The ECDs are the first senior-level creative hires for Chief Creative Officers Clarence Bradley and Silmo Bonomi, who joined the agency this past September and are based in Los Angeles.
“I’m excited to expand our creative leadership across the agency as we create work for our clients that is reflect of today’s America,” said Bonomi. “Now more than ever, we have to change our creative lenses to meet the demands of the market, and I think that Laura, Nat, David and Ale’s expertise will ensure that our work is timely and timeless.”
Resende and Mackereth (also known as Dmack) are coming at a key moment for Campbell Ewald as they expand specialty practices and bring their humorous view to the work. Both were creative directors at BBDO Minneapolis where they recently launched a bacon-scented face mask that earned 1.4 billion impressions – and a prominent placement on the face of David’s anti-mask, bacon-loving second cousin. Their creative strengths complement their partner, Laura Rogers, who was recently promoted to executive director of content. She will continue to use her superpowers to lead Campbell Ewald in content development, overseeing all three offices.
“I had the pleasure of working with Nat in Atlanta, Dmack at Fallon, and Ale at Miami Ad School and beyond what makes them wonderful humans, I look forward to them bringing their nontraditional thinking and stupid smart quirk to what we’re building here at Campbell Ewald,” said Bradley. “Advancing Laura to oversee all of our content creation allows us to tell compelling branded stories across social, digital, print, and emerging platforms.
Nathalia Resende grew up on a small coffee farm in Tres Pontas, Brazil. She is still a co-owner of the farm to this day. But caffeine has nothing on the energy she brings to her work, which has been recognized by Cannes, the One Show, Communication Arts, Adweek’s Creative 100 and more. She also bakes a mean cake, just ask her wife, Jenny.
David Mackereth doubles as a horse for his two young daughters, Marley and Stevie. Like many parents during the pandemic, he stepped up his dad role so his wife Lindsey could run her mental health private practice without distraction from the kids. His two jockeys often join in on his work meetings as he creates work that has been a Grand Effie contender and received Best of Discipline at Art Directors Club. He has also been published in Communication Arts and more.
Laura Rogers, a 20+ year veteran for Campbell Ewald, contributes a wealth of experience, insight and leadership to the creative department. Leading award-winning work on behalf of clients in multiple verticals (automotive, finance, insurance and health care), she is most passionate when she’s directing and developing immersive branded content solutions. Her roots run deep in the disciplines of creative storytelling, editorial design, art direction and creative strategy.
Ortiz’s atypical career is one that has given him the inspiration to create award-winning work for clients including UNICEF, U.S. Army, and Coca Cola. He discovered his creative skills in his homeland of Puerto Rice at the age of 4, but it wasn’t a direct path to ad land as he had to clip elephant toenails at The Wichita Zoo, serve as a pediatric phlebotomist, and dance at Prince’s night club, Glam Slam, to get there. Once Ortiz answered the siren call of Miami Ad School, he was off to Leo Burnett Chicago and Prague, along with TBWA\Chiat\Day, and most recently McCann WorldGroup.
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