Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Campbell Ewald Appointed Agency of Record for Covered California

Hires, Wins & Business 163 Add to collection

New work for Covered California is slated to launch this fall

Campbell Ewald Appointed Agency of Record for Covered California

Marketing communications agency, Campbell Ewald, has announced that it has been named Agency of Record (AOR) for Covered California, the state-run health care exchange, following a review.

Campbell Ewald’s scope of work consists of strategy, creative implementation, digital and social communications, as well as media planning and buying. The agency will also lead a consortium of agencies that will focus on reaching California’s diverse consumers, including Hispanics, African-Americans, Asians, LGBTQ consumers and millennials. The agencies include: Casanova Pendrill, LAGRANT COMMUNICATIONS and Intertrend.

“We are thrilled to partner with Covered California to make sure the state’s diverse and growing population has fair and equal access to quality health care,” said Angela Zepeda, President, Chief Marketing Officer, Campbell Ewald. “Improving awareness and access to a vital need like health care coverage is purposeful work – the type of work we at Campbell Ewald find meaningful and rewarding.”

Covered California is the state’s marketplace for shopping and buying health insurance. Launched in 2013 under the Affordable Care Act (ACA), Covered California has served more than 1.8 million people who previously did not have health insurance, lost insurance or were denied insurance. Special enrollment is currently available to those who experience a life-changing event (such as losing a job, having a child or moving). This year’s open enrollment period will begin in the fall of 2015.

Campbell Ewald’s marketing initiatives will strive to maximize Covered California’s brand awareness among millennials and other diverse consumers, helping move them from the consideration phase to the purchase mindset. 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Health, Corporate, Social and PSAs

Campbell Ewald, Fri, 19 Jun 2015 07:47:06 GMT