Campbell Ewald Appointed Agency of Record for Covered California

Marketing communications agency, Campbell Ewald, has announced that it has been named Agency of Record (AOR) for Covered California, the state-run health care exchange, following a review.

Campbell Ewald’s scope of work consists of strategy, creative implementation, digital and social communications, as well as media planning and buying. The agency will also lead a consortium of agencies that will focus on reaching California’s diverse consumers, including Hispanics, African-Americans, Asians, LGBTQ consumers and millennials. The agencies include: Casanova Pendrill, LAGRANT COMMUNICATIONS and Intertrend.

“We are thrilled to partner with Covered California to make sure the state’s diverse and growing population has fair and equal access to quality health care,” said Angela Zepeda, President, Chief Marketing Officer, Campbell Ewald. “Improving awareness and access to a vital need like health care coverage is purposeful work – the type of work we at Campbell Ewald find meaningful and rewarding.”

Covered California is the state’s marketplace for shopping and buying health insurance. Launched in 2013 under the Affordable Care Act (ACA), Covered California has served more than 1.8 million people who previously did not have health insurance, lost insurance or were denied insurance. Special enrollment is currently available to those who experience a life-changing event (such as losing a job, having a child or moving). This year’s open enrollment period will begin in the fall of 2015.

Campbell Ewald’s marketing initiatives will strive to maximize Covered California’s brand awareness among millennials and other diverse consumers, helping move them from the consideration phase to the purchase mindset.