Creative in association withGear Seven

Campari and FamousGrey Honour Traditions with Iconic Posters from Belgian Artists

Advertising Agency
Brussels, Belgium
Original artworks are being displayed in the streets of Brussels

For the first time in 30 years, Campari collaborates once again with artists who have created their newest generation of iconic Campari-posters. They follow in the footsteps of some of the world's greatest artists of the past century and created contemporary artistic posters, inspired by Campari.

Campari, the famous Italian aperitif, has always been intimately associated with art. For over a century now, some of the world’s renowned artists have created artwork for the brand. With the Campari Creates campaign, they take this tradition to a higher level.

Together with FamousGrey, Campari collaborated with five Belgian artists (Jesse Willems, Bent Van Looy, Marie Rosen, Colin Waeghe and Joelle Dubois) and gave them total freedom in giving their own interpretation to the Campari-universe.

The campaign refers to the rich cultural heritage of the brand but also takes it another step further by publicly displaying the original artworks in the streets of Brussels. Indeed, the original artworks can be found and admired in the bus shelters on the streets of Brussel during the coming weeks. After that, they will be auctioned online and profits will go to the art scene, that has been badly affected by the pandemic.

Besides the artwork, the campaign also has its own online platform that gives an overview of the fascinating history of the brand, which repeats itself today. The campaign is pushed on social media and was teased with five OOH-posters. This is all the work of FamousGrey. Famous Relations was in charge of PR and influencer marketing.

Agency / Creative