Mega Lifesciences, a leading multinational pharmaceutical company engaged in manufacturing and marketing of nutritional, herbal, OTC and ethical drugs recently awarded the Enat 400 Natural Vitamin E account to the Grey Group’s Philippine operations Campaigns & Grey and its digital and BTL unit, Bacon. Bacon will handle the brand’s digital marketing communications, including Facebook management and digital advertising.
Headquartered in Thailand, Mega Lifesciences has been in the consumer healthcare and pharmaceutical business since 1986 and has offices in 29 countries spanning Asia, Africa, Australia, South America and Europe. In the pursuit of its corporate dream, “Human wellness in developing nations”, Mega Lifesciences aims to highlight the benefits of Enat 400 to its target market in the Philippines through innovative and engaging forms of digital communications.
Ms. Avy Rembon, Group Product Manager at Mega Lifesciences stated, “We have worked with Campaigns & Grey before and love their strategic input as well as their unorthodox creative approach towards their works. The digital ideas they presented created the decisive factors for us to work with their team at Bacon.”
“This win will definitely demonstrate Campaigns & Grey and Bacon’s capabilities in emerging media platforms. It will show how we can manage the resources of our clients and grow their brand in a very competitive market,” said Cheech Santos, Managing Director of Bacon.
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