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Campaign Brief to Send Three Young Creatives from Australasia to London International Awards 'Creative LIAisons' in Las Vegas

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Creative LIAison, held from October 4-7, is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organising this unique event for young creatives

Campaign Brief to Send Three Young Creatives from Australasia to London International Awards 'Creative LIAisons' in Las Vegas
Two lucky young creatives from Australia and one from New Zealand will be making their way to Las Vegas in the first week of October thanks to Campaign Brief and the London International Awards.

Copywriter Alberta Gunner (above left) and art director Roxy Dalton (above right) from Clemenger BBDO Melbourne ~ Campaign Brief's 2017 Agency of the Year ~ will represent Australia at the 2017 London International Awards' Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. 2704431_002.jpgRepresenting New Zealand is Georgia Johnstone (right), a junior creative at Colenso BBDO, Auckland, Campaign Brief's 2017 NZ Agency of the Year.

Separately, J Walter Thompson Sydney is sending young art director Simon Hayes.

2017 will be the sixth year in which LIA will host Creative LIAisons, a mentoring program fully funded by LIA that runs concurrently with the LIA Awards judging. Not only are the attendees being given the opportunity to listen to some of the industry's biggest names, but they're also invited to sit in with the Juries on statue discussions. This represents a unique opportunity for the creatives to experience the judging process at a relatively young age.

Creative LIAisons is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives.

The speaker line-up includes Australia's Rob Belgiovane, creative chairman of BWM Dentsu and Ralph van Dijk, founding creative director of Eardrum, Sydney along with Aussie expats Bob Isherwood, who is based in San Francisco, and Jeremy Perrott, global chief creative officer at McCann Health.

Says Barbara Levy, president, LIA: "All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry.

"In an era when award budgets are being cut due to less revenue, LIA is proud that we can continue to provide the industry with this fully funded program; the opportunity to bring together the world's brightest minds from all corners of the globe in order to inspire, educate and exchange ideas with creatives in the top of the industry."

Ted-Royer-Idea.jpgThis year's speakers, the industry legends that will help to inspire the next generation of leaders, include:

  • Susan Credle, Global Chief Creative Officer at FCB Worldwide
  • Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather
  • Mark Tutssel, Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications
  • Susan Credle, Global Chief Creative Officer at FCB Worldwide
  • Bob Isherwood
  • Amir Kassaei, Global Chief Creative Officer at DDB Worldwide
  • Ted Royer, Chief Creative Officer at Droga5
  • Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide
  • Jeremy Perrott, Global Chief Creative Officer at McCann Health
  • Pum Lefebure, Co-Founder / Chief Creative Officer at Design Army
  • Karen Howe, President at The Township, Toronto
  • Rosie Yakob, Partner & Managing Director at genius steals
  • Ralph van Dijk, Founding Creative Director at Eardrum Sydney
  • Sonal Dabral
  • Chris Smith, Brand Creative Group Head at The Richards Group
  • Andrew Howlett, Founding Partner of RAIN

Creative LIAisons is tailor-made for young creatives in every sense, from the opportunity to meet so many young talented minds from around the globe, to learning from some of the most influential people in our industry, who will talk about issues and topics that concern young creatives specifically, to the mind blowing and rare opportunity of sitting in on a Statue Discussion, peeking into the judges' minds and witnessing a process that affects every creative in the world. It is a rare opportunity that young creatives only experience at LIA.

LIA Logo.jpegAdds Levy: "These days, agencies are talking about how hard it is to attract young creative talent as they are all being head-hunted by the techs directly from university and lured from agencies. Creative LIAisons provides agencies a hook, an opportunity to offer a young creative one or two years in, a promise of 'I'll get you to Vegas to the LIA judging, where you have a week to pick the brains of the top creative leaders worldwide, and get a chance to sit in on judging'. A big plus for any agency to promise!"
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Campaign Brief, Tue, 26 Sep 2017 02:27:42 GMT