Representing New Zealand is David Smith (far left), creative at Special Group, Auckland, Campaign Brief's 2018 NZ Agency of the Year.
Separately, J Walter Thompson Sydney is sending young art director Kostiantyn Liakhov (left).
Places are allocated to companies that support LIA through entries and media outlets that organize creative competitions around the world. LIA does not directly choose the attendees.
2018 will be the seventh year in which LIA will host Creative LIAisons, a mentoring program fully funded by LIA that runs concurrently with the LIA Awards judging. Not only are the attendees ~ limited to 100 attendees from around the globe ~ being given the opportunity to listen to some of the industry's biggest names, but they're also invited to sit in with the Juries on statue discussions. This represents a unique opportunity for the creatives to experience the judging process at a relatively young age.
Creative LIAisons is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives from around the world.
Access to the judging room from the beginning of statue discussions through to the final metal decisions is an experience no other award show offers. Not only does it provide insight as to what is an award winning piece of work, but provides a guide as to what sets apart great creative. This has been described by many of the Creative LIAisons' alumni as priceless.