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Camp Lucky Provides Post Support on PSA Warning Teens about 'Lean'



Consumer Healthcare Products Association teams Partnership to End Addiction and Tracylocke on stark spot

Camp Lucky Provides Post Support on PSA Warning Teens about 'Lean'

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call 'Lean' to get high. To address this harmful behaviour, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of 'Lean' in a way that would resonate.

Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at

Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, colour, sound design and mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM.


Agency / Creative
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Genres: Storytelling

Categories: Anti drink/drugs/smoking, Corporate, Social and PSAs

Camp Lucky, Thu, 04 Nov 2021 10:15:54 GMT