Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Camp Lucky Provides Post Support on PSA Warning Teens about 'Lean'

Creative 26 Add to collection

Consumer Healthcare Products Association teams Partnership to End Addiction and Tracylocke on stark spot

Camp Lucky Provides Post Support on PSA Warning Teens about 'Lean'

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call 'Lean' to get high. To address this harmful behaviour, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of 'Lean' in a way that would resonate.

Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com.

Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, colour, sound design and mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Credits

AGENCY: TracyLocke

Shawn Kramer, Executive Creative Director
Sandy Stein, Head Writer
Ilaria Fabbri, Copywriter
Molly Brewer, Content Producer
Sydney Schwab, Account Supervisor

PRODUCTION: Daisy Cutter

Trey Hill, Director
Brett Cassel, Executive Producer

POST: Camp Lucky

Alex Heisterkamp, Editor
Neil Anderson, Color
Scottie Richardson, Sound Design/Mix
Seth Olson & Jake Odgers, VFX
Jessica Berry, Executive Producer
Kendall Kendall, Post Producer

Genres: Storytelling

Categories: Anti drink/drugs/smoking, Corporate, Social and PSAs

Camp Lucky, Thu, 04 Nov 2021 10:15:54 GMT