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Camp + King / YouTube Release Rare Ad Featuring The Simpsons

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Homer's 'Mr Plow' business gets an unexpected boost from online advertising

Camp + King / YouTube Release Rare Ad Featuring The Simpsons

YouTube and Camp + King revealed a new ad featuring clips from the “Mr. Plow” episode of The Simpsons, and showing how YouTube is celebrating small businesses. YouTube and Camp + King, in collaboration with Gracie Films and Twentieth Century Fox Consumer Products, used original footage from The Simpsons to create the Mr. Plow video ad. The one-minute spot shows how YouTube’s video ads for small businesses help out Homer Simpson in his new business venture, just in time for the busy snow season.

YouTube cleverly revealed the new spot in a blog post sharing holiday tips for small businesses. It’s also worth pointing out that YouTube also shared a new stat around small business adoption of the platform, revealing that over the last two years, the number of small businesses that advertise on YouTube has more than doubled.

“YouTube, and Google, have long been committed to supporting small business and helping them, and their communities, get discovered,” said Jamie King, one of the founders and CEO of Camp + King.  “We thought it would be fun to tap a small business from The Simpsons to celebrate this commitment.”

Other facts:

  • In the original episode, Homer opens a snowplow business, but his attempts at using traditional forms of advertising to drum up business prove unsuccessful. Then, daughter Lisa suggests that he buy time on late-night, local television. In Camp + King’s YouTube ad based on the “Mr Plow” episode, Lisa shows Homer how to advertise his business on YouTube with a few simple clicks. Soon his Mr. Plow jingle is internet gold.
  • Mr. Plow is one of the most iconic businesses from the show, in December 2014, Time magazine ranked it #9 on its list of “25 Best Simpsons Episodes Ever.”



Full Credits


AGENCY: Camp + King

CEO, Jamie King

CCO, Roger Camp

Creative Director, Rikesh Lal

Associate Creative Director, Justin Hargraves

Copywriter, Mary Hernandez

Visual Effects Designer, Zach Corzine

Brand Director, Emily Dillow

Brand Managers, Kelsey Towbis and Grace Lazarus

Director of Content Production, Stacy McClain

Content Producers, David Verhoef and Vince Genovese

Talent/Property Negotiation, Vanessa Bendetti

Business Affairs, Tricia Krasneski


Executive Producer: Jim Vaughan

Editor: Matt O’Donell

Asst Editor: Marissa Rosado



Sound Engineer: Mark Pitchford

Asst Sound Engineer: Phil Lantz

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Camp + King, Fri, 18 Dec 2015 15:23:10 GMT