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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Camp + King Turns the Energizer Bunny into Socially Shareable Stickers

09/05/2018
Advertising Agency
San Francisco, United States
182
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13-sticker pack is the brand’s first foray into social sharing

The Energizer Bunny is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. Starting this week, he shows off a new and stickier side.

Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY.

Created by the Energizer brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualise his endurance and connect with consumers during their most common form of communication.

Energizer has released the promo video on social channels to introduce the new sticker pack.

The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. 'Still Going!' shows him beating his famous Energizer drum, while in another that says 'OM NOM NOM,' we see him chomping on a carrot. He’s got a jet pack strapped to his back in 'Gotta Go,' and he is headed skyward in 'YASSS.' Other stickers isolate his iconic features, such as ears, dark shades and pink hands.

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