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Camp + King Launches Queso Pong Campaign for Del Taco

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To date, the social video has captured 27k likes, 174k comments and 9.6m views

Camp + King Launches Queso Pong Campaign for Del Taco
Queso Pong is a :03 second looping social video launched as part of Del Taco's back-to-school themed Facebook and Instagram campaign. The campaign aimed to celebrate Del Taco's new Queso Blanco by featuring it in fun, unexpected ways - including the school day. To date, the social video has captured 27k likes, 174k comments, and 9.6m views. Queso Pong was one of four themed social posts. 


 
 
 
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Client

Advertiser: Del Taco

Creative Agency

Brand Manager: Melissa Stavish, Ellen Obletz

Chief Creative Officer: Roger Camp

Copywriter: Lara Kesler

Creative Agency: Camp + King

Director: Michael Whelan

Producer: Malini Kartha

Social Strategist: Carlisle Hensley, Sally Kallet

Categories: Food, Fresh fruit and vegetables

Camp + King, Wed, 15 Nov 2017 17:21:31 GMT