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Camp + King Copywriter Directs Short 'Kamika’s Letters' About Writing Family In Prison

04/10/2019
Advertising Agency
San Francisco, United States
172
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Kamika’s Letters debuted in Sacramento at the Capital City Church of Christ on September 14th

Camp + King Copywriter Michael Reiner has directed a four-minute short profiling Kamika Hebbert, whose parents, siblings, and other close relatives were repeatedly incarcerated.

Kamika’s Letters showcases the uplifting art (poetry, screenwriting) that Hebbert creates – informed by a lifetime of relationships via correspondence prison. The film reveals how multi-generational incarceration affects entire families, and in particular women within the African American community.

Currently a foster care educator, Kamika teaches underprivileged teens to write down their experiences, which helps them believe in themselves and gives them a fighting chance to overcome the statistics. Kamika also educates people outside of her community about the effects the U.S. criminal justice system and sentencing has on her community.


“It always blows me away to see the creative endeavors people you work with on a daily basis decide to take on in their free time,” said Roger Camp, Camp + King’s founder and CCO. “This piece by Mike Reiner is an incredibly soulful, and well told story that shows his unfettered creativity in presenting Kamikas story.”

Reiner works on prAna, Papa John’s and a handful more accounts at Camp + King.

His directorial work is at the intersection of social justice and human connection. He’s made films revealing the meaning behind protest signs, Signs of the Times, shared stories about living on the streets of affluent San Francisco, Homeless In Super Bowl City, and other subjects.

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