Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Camp Gyno Salutes 'Red Badge of Courage'

Creative 0 Add to collection

Tampon service 'Hello Flo' releases quotable comedy spot

Camp Gyno Salutes 'Red Badge of Courage'

Move over One Dollar Shave, there's a new comedy mail order campaign in town. 'Camp Gyno' for tampon subscription 'Hello Flo' follows the rise and fall of a pubescent girl who gets a popularity boost when she becomes the first one at camp to get her period. Eminently quotable and several leagues removed from the usual 'blue water' sanitary towel ads, does Camp Gyno, together with last year's Bodyform viral represent a change in the crimson tide of feminine hygeine advertising?

 

The creative was devised by Pete Marquis and Jamie McCelland and is bursting with exquisitely quotable lines. "It's like Santa for your vagina."

 

 

Credits 


Client: Hello Flo Founder Naama Bloon
Copywriter Pete Marquis 
Art Director Jamie McCelland 
Directors: Marquis and McCelland 
Production: Hayden 5 
Executive producer: Milos Silber
Producers: Tyler Ben-Amotz and Todd Wiseman Jr.

 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Mon, 29 Jul 2013 15:50:33 GMT