Mon, 09 May 2022 09:52:33 GMT
Today, UEFA and Pepsi MAX have revealed that GRAMMY Award-nominated, multi-platinum, and chart-topping singer/songwriter, Camila Cabello will headline this year’s UEFA Champions League final Opening Ceremony presented by Pepsi MAX. Now in its sixth year, the Opening Ceremony will see the ‘Bam Bam’ ‘Señorita,’ and ‘Havana’ hitmaker take centre stage to kick off one of the world’s biggest sporting events and bring the energy and atmosphere of the UEFA Champions League final to millions of viewers tuning in around the world.
The five-minute performance is set to be a breath-taking carnival-themed celebration, brought to life through a stunning display of costumes, dancers and musicians, choreographed to deliver a high-energy spectacular to fans in the stadium, and at home, live from the Stade de France in Paris on Saturday 28th May. The Opening Ceremony production will see her perform a medley of her chart-topping hits alongside new releases from the highly-acclaimed third studio album ‘Familia’.
Camila Cabello commented: “I’m so excited to be taking to the stage at UEFA Champions League final in Paris this month! I intend on putting on a really special show, bringing together the spirit of my Latin heritage and a feeling of togetherness for sports and music fans all over the world - I can’t wait!”
To announce Camila’s performance at the UEFA Champions League final, Pepsi MAX shared a short video via its YouTube channel offering a glimpse of what fans can expect in Paris. In the clip, Camila is surrounded by a developing avenue of playful animations and floral patterns, which take inspiration from the iconic Oaxaca carnival in Mexico. The vibrant colours have purposefully been used to channel the feeling of togetherness and celebrate people of all walks of life coming together, showcasing how the power of music and sport can unite people all around the world.
Pepsi’s global marketing vice president, Eric Melis said: “Pepsi MAX has been working with UEFA to build the Opening Ceremony platform since 2016 and we’re delighted to be returning to live stadium shows and bringing Camila Cabello to the stage this year. Pepsi MAX has a long and rich heritage in entertainment and this year’s show will not disappoint as we bring elements of Camila’s Latina spirit to one of the most anticipated sporting events of the year.”
Each year, the Opening Ceremony sees some of the hottest music artists in the world put on an electrifying, show-stopping performance that brings huge buzz to the UEFA Champions League final in true Pepsi MAX style. The 2022 Opening Ceremony is no different and will be running across the international Pepsi trademark, which includes Pepsi, Pepsi Black / MAX and Diet Pepsi.
UEFA marketing director Guy-Laurent Epstein commented: "We are excited to be collaborating with our long-standing partners at Pepsi MAX for yet another highly entertaining Opening Ceremony performance at the 2022 UEFA Champions League final, these events always provide the ultimate cross-pollination of sport and music which we know fans love to watch – and Pepsi MAX is the perfect partner to help us do that. We know that Camila Cabello is one of the world’s most popular artists and she will help us to build on our fans' excitement for the Opening Ceremony performance with a show football fans will never forget.”
Camila is also among several music and football talent who will be supporting #Football4Refugees, an appeal launched by UNHCR, the UN Refugee Agency, to unite the global football community to raise funds for displaced people around the world. Last week, Pepsi MAX announced that it will be the first global brands to partner with UNHCR, and PepsiCo’s philanthropic arm, the PepsiCo Foundation, donated $1million to #Football4Refugees bringing the company’s total humanitarian relief pledged to the global refugee crisis to nearly $15 million. Camila will support the initiative by participating in the brand’s ‘Pass It On’ social initiative, which will see the singer post a short clip across her social channels encouraging her online followers to donate to the cause. More information can be found here.
This year’s UEFA Champions League final Opening Ceremony performance will air in over 200 countries and territories around the world, just minutes before the biggest game in European club football gets underway. Fans will be able to tune in to watch the show via their local broadcaster and through the official UEFA TikTok and YouTube channels.view more - Hires, Wins & BusinessPangolin, Mon, 09 May 2022 09:52:33 GMT