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Camelot Chooses Adstream to Streamline Its Print Production Process



Adstream to enable Camelot's print production to transition to an in-house model

Camelot Chooses Adstream to Streamline Its Print Production Process

Adstream has signed a contract with Camelot UK Lotteries Limited, operator of the UK National Lottery, to provide a range of solutions enabling Camelot to transition its print production processes and operations from an external to an in-house model.

Following the signing of the service level agreement, Camelot now has access to Adstream solutions, including QuickPrint Pro, Medialink and Pagestore Online.  These allow Camelot to create, version, validate and send its print adverts direct to media owners and publishers. The solution removes the need for Camelot to engage a third-party production house, as it is able to build its ad copy to the correct specifications and dimensions – first time, every time.  As a result, Camelot can work to its own timeframes and has been able to streamline its print production process, creating a more efficient workstream and delivering greater value for money.

Jerry Leonard, Business Development Manager at Adstream, said of the new partnership: "I am delighted that Camelot has chosen Adstream as its technology partner to bring production services in-house. Once selected as its provider, it took very little time to get the Camelot Production Team up and running using Adstream’s services. I look forward to continuing to provide Camelot with our services and developing a rewarding partnership for the future."

Carl Porter, Print Production Lead for Camelot, said: “Our objective was to find a solution to streamline our production workflow in all areas of creating and supplying ad copy. The technology solution offered by Adstream with its simple usability and workflow enhancements, has helped improved overall productivity within our studio and enables us to be in direct control at all stages when creating and supplying ad copy.”

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Adstream London, Fri, 16 May 2014 15:30:08 GMT