Camden Town Brewery raises a glass to its birthplace in a celebratory short film as part of the brand’s first ever TV campaign, which launched on Friday evening during an ad break of the new series of Cold Feet. Created by The Garage Soho and executed by Royle Productions, the two-minute salute to Camden celebrates what makes the place so unique and electrifying.
Two key threads run through the film; the words written by Sir John Hegarty and delivered rousingly by actor, Ashley Zhanghaza and the creation of a mural of the Camden Town brand logo on the wall of the brewery itself. Interwoven around these narratives is an exciting mix of footage of the borough’s diverse locations, history, and people - highlighting creative legends like Keats and Pissarro, who called Camden their home.
Royle Productions collaborated with talented young director, Stella Scott on this project, continuing their commitment to support and nurture female directorial talent. Scott seamlessly weaves together modern scenes with archive footage to tap into the ever-thriving pulse of Camden, skilfully complementing Zhanghaza’s recitation of the poem.
Sir John Hegarty comments, "This is a film that celebrates Camden's rich culture and history. And underlines for people why a beer from this unique part of London is special. With a slogan Raise Hells it encourages the audience to raise a glass of Camden in tribute to this amazing borough."
Royle’s Head of Production, Sarah Marcon added, “As the birthplace of Camden Town Brewery, we wanted to showcase the heart of Camden and what it represents. Shooting in the centre of the market at peak times could have been a nightmare but we were overwhelmed by the positive reaction of locals to what we were doing.”
Stella Scott said about directing the film, “I really enjoyed taking to the streets of Camden to capture what we could of this corner of London, to get a balance of real and staged moments, and see the film come to life.”
‘Celebration’ is now live on TV and online alongside the four 30-second films ‘Characters’ of the same campaign.