senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

CALM Shares Cost of Living Confessions in Taboo-Tackling Series

19/02/2024
Production Company
London, UK
146
Share
Great Guns’ Calum Macdiarmid directs the ‘Money Talks’ interview series for the charity, starring Sam Delaney, Milena Sanchez, and Kwajo Tweneboa

Suicide prevention charity, Campaign Against Living Miserably (CALM), has teamed up with Great Guns director Calum Macdiarmid for a third time, confronting the taboo topic weighing on the nation’s mind: money.

In conjunction with MoneySuperMarket, the ‘Money Talks’ campaign comprises three honest and intimate interviews about financial pressures, and the relief that stems from opening up about them. The charity aims to destigmatize such conversations in the current climate plagued by cost of living stress, as 80% of CALM respondents are worried about money but 75% haven’t spoken to anyone about these feelings.

Each film spotlights a different public figure: journalist and podcaster, Sam Delaney; content creator, podcaster and singer/songwriter, Milena Sanchez; and social housing campaigner Kwajo Tweneboa. Champions of the concept, they speak candidly on how bottling up money worries has impacted their relationships and how stressful an uncertain cash flow can be when caring for a young child, while also sharing tips on how to make these chats easier.

To overcome the main challenge of production - putting interviewees at ease - the Great Guns production team created an informal, conversational environment, with only the occasional scripted moment. Cutaways where viewers can hear the crew laughing and interacting with the spokespeople further foster a feeling of authenticity throughout the series. A final dose of energy is injected via an assortment of shooting angles, chopping in and out for emphasis and incorporating slow push ins for emotional moments.

Director Calum Macdiarmid comments: “This has been my third set of films for CALM and I have to say I can't get enough! I love their message and I also love the way they work, which is super collaborative and open to ideas.”

He adds: “An interesting side effect of these chats was that it was an incredibly cathartic and almost meditative experience. Both I and others on the set came away from it feeling quite rejuvenated and de-pressurised on our own personal finance. It's such a simple yet effective exercise - just hearing people talk about it honestly makes you feel so much better!”

View the films on the 'Money Talks' webpage here: https://www.thecalmzone.net/money-talks

Production
SIGN UP FOR OUR NEWSLETTER
More News from Great Guns
Hires, Wins & Business
Great Guns Signs Director Finn McGough
27/09/2024
76
0
105
0
ALL THEIR NEWS
Work from Great Guns
Scratchy Bottom
Pampers
11/09/2024
27
0
TONKZ
Nerve, Songer, and D Double E
30/08/2024
22
0
Stunted Man
Sunbet
25/06/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0