Crispin Porter + Bogusky London and industry body Creative Equals today launched a bid to have the Cannes Festival of Creativity organisers adopt a newly crafted ‘LIONS’ trophy for all award winners in 2017, as testament to their commitment to gender parity in advertising.
The #CallForEquality campaign, which launches across social channels today, features rotating images of a beautiful newly-minted half lion, half lioness trophy that was recently crafted by designers at CP+B. This new LIONS award was delivered last week to Jose Papa, managing director of the Cannes Lions Festival, for his consideration. Supporters of the #CallForEquality initiative are meanwhile asked to share the Twitter, Instagram and Facebook posts, adding their voice to what the organisers hope will be a growing call to see the new trophy introduced by the Festival.
Today women in the UK make up 29% of creative departments, and just 12% of creative directors are female – a reality which many believe negatively impacts the industry’s ability to solve business problems. Cannes has previously stated its commitment to influencing change in the ratio of women leaders in agency creative departments.
Richard Pinder, UK + International CEO at CP+B commented, “The Cannes Festival of Creativity is the voice we all look to for excellence. The voice we all respect. The team has already taken huge strides to make the festival a powerful force for gender equality in our industry. In 2017 let’s take the next step – update the Lion to a LIONS. It’s what Cannes call their festival, let it be what they now call their award.”
Ali Hanan, founder of Creative Equals added, “Let the new Cannes LIONS sit with pride of place on trophy shelves in every award-winning agency around the world as a constant reminder of the power of parity in our industry – a symbol of advertising’s march towards an era where there will be equal and diverse female representation on juries, and, more importantly, within the creative teams producing the work.'