Call for entries now open

The Framepool/ LBB/ FireFlies Challenge goes into its next round

 

After the great success in 2010, filmmakers can again vie for the approval of a prominent jury – to raise their own profiles and the awareness for a good cause.

 

Framepool, the footage collection run by filmmakers, opens their call for entries for the 2011 Framepool/LBB/ FireFlies Challenge. This successful short-film competition is aimed at directors from all over the world, who want to present their films to a highly prominent jury – whilst supporting a good cause at the same time. Contestants are asked to craft a short movie on the topic “compassion”. The works will be judged by a jury of advertising industry super-stars, including Mark Tutsell (Leo Burnett), Jake Scott (RSA), Olivier Altman (Publicis), Steffen Gentis (BBDO Proximity), Ringan Ledwidge (Rattling Stick), Mike Clear (2010 Winner/Mother), Wolf Jaiser and Sandy Watson Scott (The FireFlies). The call for entries opens now and the deadline is May 11th 2011.

 

The winners will be honoured during the Cannes Lions Festival on June 23rd 2011. Initiated by Framepool and the advertising community website LBBOnline, the Framepool/ LBB/ FireFlies Challenge is dedicated to the FireFlies organisation. The FireFlies are committed to raising awareness and money for the fight against Leukaemia. Each year amateur cyclists from the ranks of the advertising and film world participate in the “FireFlies Tour” and cycle across the Alps from Geneva to Cannes – inspired by the courage it takes to fight Cancer but as well by compassion and the will to contribute to this fight.

 

Filmmakers from all over the world can now help increase awareness for FireFlies and raise their own profiles at the same time: The Framepool/ LBB/ FireFlies Challenge is free to enter and a great showcase for directors and their teams. The ten best films will be presented to a broad international audience during Cannes Lions. Additionally, the filmmakers profit from numerous communication activities, screenings and the distribution of DVDs across the world– this will guarantee the maximum awareness of their work.

 

The 2011 Framepool/ LBB/ FireFlies Challenge: Contestants are asked to craft a beautiful piece of work, 30 seconds to 3 minutes long, showing their take on the meaning of the word ‘compassion’ in its widest form. Compassion is essential for human life. It can take root in the horror of battle or the life-affirming halls of a maternity ward. It can see humour in failure and humility in success. All aspects relating to this deeply human emotion are interesting for thiscompetition.

 

This year’s jury is again global, highly prominent and represents many different advertising sectors: MarkTutsell (Leo Burnett), Jake Scott (RSA), Olivier Altman (Publicis), Steffen Gentis (BBDO Proximity), Ringan Ledwidge (Rattling Stick), Mike Clear (2010Winner/Mother), Wolf Jaiser and Sandy Watson Scott (The FireFlies).

 

The rules: The competition can be entered by a single person or a team; contestants can use as much talent as is needed – teamwork is encouraged! As flexible as the topic, is the way in which it can be visualized: The only necessary condition is to work with footage material – Framepool allows the use of their stock footage library free of charge for the challenge.

 

So contestants can shoot, animate, adapt or add the rest in post production. Only, 20% of the film must feature stock footage. The submissions should be minimum 30 seconds up to a maximum of three minutes.

 

Footage from Framepool can be viewed (and downloaded) at www.framepool.com. After registration contestants have free access to all footage.

 

The deadline for entries is May 11th 2011.More information can be found at www.Framepool-FireFlies-Challenge.com